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Business III Chp 29 & 30 A Flashcards | StudBud
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Business III Chp 29 & 30 A
Business III Chp 29 & 30 A
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1
What are the four Ps (product, price, promotion, and place) also commonly known as?
advertising principles
marketing mix
business plan
retail strategies
2
What is an example of a sales promotion?
offering a free class on proper skin care for high school students
an elevator speech
a 10 percent discount for products purchased on Tuesday afternoons
Internet banner ad
3
What term refers to a legal document that clearly defines the terms of a loan agreement?
promissory note
break-even analysis
income statement
risk statement
4
Liabilities refers to anything that a business owns
True
False
5
What is an example of an indirect cost of performing a service?
labor
time
rent
materials
6
What is
NOT
one of the three general categories the IRS uses to determine independent contractor status?
type of business
relationship between the two parties
financial control
behavioral control
7
What is an example of paid advertising?
personal selling
buy-one-get-one-free promotion
radio commercial
press release
8
What is NOT something that you should use your personal computer for?
printing mailing labels
creating business cards
prompting reminder notices
delivering e-newsletters
9
What is NOT something that marketing plan should do?
provide thorough description of the methods to be used to attract business
define a method for determining whether the plan was successful
define a target market
state the owner’s unique selling proposition
10
Who governs the packaging and labeling of all food, drugs, and cosmetics?
Federal Trade Commission (FTC)
Better Business Bureau (BBB)
Food and Drug Administration (FDA)
Centers for Disease Control and Prevention (CDC)
11
FDA is an example of a private agency that serves as a watchdog to protect the consumer
False
True
12
BBB stands for Better Business Bureau
True
False
