an advertisement in the form of editorial content.

lots of cleaning and beauty products use

fake science and a formal register

Avant Garde is a strategy that

makes you feel the product is too cool to pass

ads focus on our fear of

death, accidents, getting sick, getting old, being avoided

advertising strategies include

testimonial, bandwagon, facts/figures, celebrity endorsement

"healthier", "skinnier", "crispier", "free", "happier"

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Advertising

15 termsStudBud Administration57 plays

A quiz to help understand basic advertising techniques.

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Questions 15

Answers

1
an appeal to the emotions rather than informative sales
is a hard sell with transfer
avant garde with testimonial
an advertorial
is a soft sell with transfer
2
An advertorial is
usually written by famous people
an advertisement in the form of editorial content.
and ad without images
a regular magazine column that explains something
3
sexist ads
no longer exist
always discriminate women
always discriminate homosexuals
tend to be gender based
4
lots of cleaning and beauty products use
statistically sound and relevntsurvey evidence
facts and figures that can be proven
fake science and a formal register
real data
5
a brief phrase for brand identification
logo
slogan
ideology
assertion
6
understanding of what the audience brings to the text
presupposition
backgrounding
framing
foregrounding
7
the golden arches are
a logo
a presupposition
informative
a slogan
8
A common technique in ads is the use of
circumlocution
full sentences
the truth
repetition
9
Avant Garde is a strategy that
makes you feel ugly without it
makes you feel someone famous knows better
makes you feel the product is too cool to pass
makes you feel everyone else has it
10
ads focus on our fear of
death, accidents, getting sick, getting old, being avoided
being too tall, too short, too skinny
not knowing what to do with our money
marriage, childbirth, and nursing homes
11
advertising strategies include
testimonial, bandwagon, facts/figures, celebrity endorsement
testimonials, avant garde, truth
gender based marketing, truth
authority, transfer, truth
12
buzz words
"You can, too!"
why not? Who wouldn't?
"man" instead of humanity, humankind
"healthier", "skinnier", "crispier", "free", "happier"
13
the perspective a writer/speaker is working from
backgrounding
foregrounding
presupposition
framing
14
emphasizing some aspects while downplaying others
foregrounding/backgrounding
framing
slogan
bandwagon
15
emotional appeal in ads focus on
having something new
not being ignored
all of the above
becoming attractive and healthy

Advertising Flashcards | StudBud