1.06 Branding Test Review

Which of the following companies is a licensor (holds the rights to trademarked property):

Why are people more likely to buy products that celebrities endorse?

Which of the following statements is true regarding sports marketing:

The fee a licensee pays up front to use trademarked property is called a(n):

Which of the following is the biggest risk for licensees

What does one Federal Trade Commission regulation prohibit businesses from doing with celebrity endorsements?

Team-related factors that affect brand equity include

Which is an example of branded merchandise

           A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it

Which type of sport team sells the most licensed products?

Why must businesses that use celebrity endorsers follow the rules established by the Federal Trade Commission?

The biggest risk for licensors is loss of control over

A reason companies consider the benefits before hiring a celebrity endorser is because using a celebrity can be

The most commonly used type of endorsement involves paying a celebrity to

The team name, mascot, and logo are important elements that a sport/event organization uses to create and maintain

One of the benefits of using celebrities to endorse products is that the celebrities

Which of the following is a licensee:

Which of the following is a true statement about using celebrity sport figures to endorse products:

What might a sports organization offer a business to encourage that business to sponsor an event?

Which of the following is an example of a celebrity endorsing an event simply by being associated with it:

One of the problems of using celebrity endorsers who are very well known is that they often __________ the product.

One reason that many colleges & universities sell the naming rights for their new stadiums or arenas is to:

What are the best-selling licensed clothing items?

What are royalties?

Athletes are often considered to be particularly effective promoting products related to their:

The basis for the licensing process is

If an endorsement features a celebrity wearing a watch, then the celebrity must be

Why do large fund-raisers and major sporting events often invite celebrities to participate?

Why do some businesses pay college and high school sport teams to wear a manufacturer’s clothing?

Which of the following is an example of a company using a celebrity as an expert to endorse a product:

The main benefit of being a licensor is:

A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)

A celebrity's appearing in a commercial for Pepsi while wearing a certain Nike shoes is an example of:

Rayovac Batteries pays a fee to Michael Jordan to appear in its television commercials. This is an example of

What type of business strategy is licensing for a licensor?

Which of the following is an advantage for both licensors and licensees?

A company that manufactures products using trademarked property is known as a:

Sports marketers have an advantage over all other types of licensors in the international marketplace because

Which of the following is an example of a celebrity promoting a service:

Which of the following is an example of a celebrity endorser:

College athletic departments use their licensing income to:

What must a celebrity endorsement always reflect?

Why do retailers give the best shelf space in their stores to licensed sport products?

In which of the following situations might a celebrity endorser have a negative effect on a product:

Which is an example of a licensed product