Psych project

Question 1

How did customers react when they saw how much Target knew?

Accepted Answer

suspicion and surprise

Question 2

Why was pregnancy seen as a “vulnerable” time for habits?

Accepted Answer

willingness to switch specific brands

Question 3

What happened with the father who got baby product coupons?

Accepted Answer

he complained and was upset

Question 4

How did Target respond when asked how they knew so much?

Accepted Answer

avoided direct answers

Question 5

Which item hinted at hormonal changes?

Accepted Answer

unscented lotion

Question 6

What ethical concern is raised in the chapter?

Accepted Answer

Use of data without consent

Question 7

Olivia Rodrigo is not original, but it’s OK. We love her.🫶

Accepted Answer

True

Question 8

Best summary of the chapter’s main idea?

Accepted Answer

It’s enough data companies can predict behavior

Question 9

Why did Target focus on identifying pregnant customers?

Accepted Answer

because pregnancy causes shifts in buying habits

Question 10

When are people most open to changing their habits?

Accepted Answer

Major life transition

Question 11

What did Target do with credit card and loyalty data?

Accepted Answer

linked to a unique ID

Question 12

Which life event was seen as the most profitable opportunity to shape buying habits?

Accepted Answer

pregnancy

Question 13

What was Target’s main goal in analyzing customer data?

Accepted Answer

influence buying decisions

Question 14

Which product combo could indicate a pregnancy?

Accepted Answer

Unscented lotion and calcium supplements

Question 15

Difference between habit and rational decision?

Accepted Answer

habit= unconscious. rational= deliberate

Question 16

What does this chapter reveal about habits in marketing?

Accepted Answer

They can shape our decisions And build loyalty

Question 17

How did Target “disguise” the pregnancy coupons?

Accepted Answer

Mixed them with unrelated product coupons

Question 18

Why are habits valuable to companies like Target?

Accepted Answer

they’re predictable and influenceable

Question 19

Why did Target decide to hide the real purpose of the coupons?

Accepted Answer

so they wouldn’t scare their customers

Question 20

What did Target use to predict if a customer was pregnant?

Accepted Answer

purchase history

Question 21

What was Andrew Pole’s role at Target?

Accepted Answer

Data scientist

Questions 21