Quiz! for formative assessment

Who owns this Logo?

A particular group for whom an advertisement is created.

"Where's the Beef" was a campaign by Burger King

A strategy that attempts to sell a product to the wealthy or people who want to fit into this group.

The point or lesson of an advertisement is called the theme.

A strategy that startles the audience through graphic images or blunt truths to make a point.

Logo?

A symbol or recognizable design used by a business to identify itself in an advertisement.

The introductory sentence in an article meant to grab the reader’s interest.

Honda?

And finally ...

This person loves math.

A strategy that compares products making one look better than the other.

"Melts in your mouth. Not in your Hands" is a famous slogan by Reeses,

A strategy that uses success stories quoted by everyday people that promote a product or service.

A catch phrase which draws the audience’s attention to a product.

"You're in good hands" in the slogan for which of the following.

Restaurants use the colours Red and Yellow to enhance appetite.

Who is the target audience of this commercial?

A brief explanation that appears below a photo/visual in an article is a subtext.

An attempt to sway popular opinion and beliefs through distortions of the truth or complete lies is called propaganda.

"Belong Anywhere" is the slogan for...

This gif is an example of this media element.

"Think Different"

Which media device is best used to promote the Toronto Zoo in the above advertisement?