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Marketing Concepts
Target marketing
The value added to products is called:
Marketing Concepts
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Answers
1
The value added to products is called:
exchange
price
services
utility
2
Target marketing
Focusing marketing decisions on specific group of people you want to reach
refers to the segmentation of where people live
the exchange of a good or a service
services offered by a business
3
Having products available when consumers want them
information utility
form utility
time utility
place utiliity
4
The name of the people who use a product.
Consumer
geographics
marketing concept
Market
5
States that businesses must satisfy customer's needs and wants in order to make a profit.
demographics
target marketing
Marketing concept
customer profile
6
Statistics that describe a population in terms of personal characteristics
Generation Y
geographics
Demographics
marketing mix
7
Assembling parts to build an engine is adding value through
information utility
Form utility
place utility
time utility
8
Plumbers, dentists and gardeners all provide
products
services
exchange
Utility
9
The group of all potential customers who share commen needs and wants
marketing concept
customer
market
consumers
10
Product, place, price and promotion strategies
all of the above
comprise the marketing mix
have a well difined target market for success
known as the 4 P's of marketing
