Test One MKT 1143 Review

Question 1

Market research firms, commercial publications, and government data are best used as sources of which of the following?

Accepted Answer

secondary data

Question 2

Coca-Cola has come up with a new formula.They want to know if the product is going to be a success. What is the 1st step

Accepted Answer

identify and formulate the problem/opportunity to be studied

Question 3

What is the main advantage of primary data?

Accepted Answer

relevance to the problem at hand

Question 4

Marketing research has three functional roles. What are they?

Accepted Answer

descriptive,diagnostic, and predictive

Question 5

Interest rates, inflation, and consumer income influence the consumer spending. What type of factors are they?

Accepted Answer

economic factors

Question 6

What occurs when a sample, in some ways, is not representative of the target population?

Accepted Answer

sampling error

Question 7

What do we call the study of people’s vital statistics, such as their ages, births, deaths, and locations?

Accepted Answer

demography

Question 8

What is another name for evoked set?

Accepted Answer

consideration set

Question 9

Which of the following does NOT directly influence consumer levels of involvement in the purchase process?

Accepted Answer

consumer’s level ofeducation

Question 10

If a questionnaire that included the question, “Why are so many people reluctant to give blood? What type is this

Accepted Answer

an open-ended question

Question 11

Which of the following best describes consumer behaviour?

Accepted Answer

studying factors that influence purchase decisions

Question 12

Moss Security is a home security business. Its slogan is “Alarmed? You should be.” What does this slogan appeal to?

Accepted Answer

consumers’ safetyneeds

Question 13

As the Winnipeg Jets planned its first marketing research project, why would its marketing director using primary data

Accepted Answer

It will specifically meet the Jets’ information needs.

Question 14

Which "P" would focus on the companies distribution

Accepted Answer

place

Question 15

In order to be corporately socially responsible, what is the foundational component that companies must achieve first

Accepted Answer

economic performance

Question 16

Which of the following is a good example of an environmental factor?

Accepted Answer

wildfires or otherdisasters

Question 17

Preliminary research that clarifies the scope and nature of a marketing problem is referred to as _____.

Accepted Answer

exploratory research

Question 18

Which of the following tend to be more enduring and complex than beliefs, because they rest on an individual’s values

Accepted Answer

attitudes

Question 19

Which of the following best characterizes how marketers are dealing with the changing demographics in Canada today?

Accepted Answer

Marketers are modifying products to appeal to different ethnicities.

Question 20

What is the correct ranking from lowest to the highest in Maslow’s hierarchy of needs model?

Accepted Answer

physiological,safety, social, esteem, and self-actualization

Question 21

What marketing tools does an organization use to achieve its goals?

Accepted Answer

the marketing mix

Question 22

Ryan has grown up in a generation where there is an importance placed on social responsibility. Which group is this?

Accepted Answer

Generation Yers

Question 23

Which term describes a data analysis technique where the analyst shows responses to one question in relation to another

Accepted Answer

a cross-tabulation

Question 24

What is the most difficult external variable for managers to forecast, influence, or integrate into marketing plan?

Accepted Answer

social factors

Question 25

If promotion in a marketing mix occurs, what is most likely to be the result?

Accepted Answer

product advertising

Question 26

How is corporate social responsibility defined?

Accepted Answer

as the concern for social welfare by businesses

Question 27

What is the primary determinant of a person’s earnings?

Accepted Answer

education

Question 28

Which of the following is NOT an example of an individual factor that affects the decision-making process for consumers?

Accepted Answer

reference groups

Question 29

Which of the following is a technique for gathering primary data?

Accepted Answer

conducting a telephone interview

Question 30

What is the process of planning, collecting, and analyzing data relevant to marketing decision and relaying to managers

Accepted Answer

marketing research

Question 31

What is a difference between place and promotion?

Accepted Answer

place is distribution, promo is communication

Question 32

Lululemon has become one of the nation’s largest specialty retailers by focusing on the customer’s needs and wants.

Accepted Answer

marketing

Question 33

When do people tend to be more satisfied with a purchase?

Accepted Answer

when they obtainadditional information that reinforces their decision

Question 34

What is it called when consumers change or distort information that conflicts with their feelings or beliefs?

Accepted Answer

selective distortion

Question 35

What does culture play an important role in shaping and communicating?

Accepted Answer

values

Question 36

What occurs when consumers remember only information that supports their personal feelings or beliefs?

Accepted Answer

selective retention

Question 37

What is the definition of marketing?

Accepted Answer

understanding theneeds of the consumer

Question 38

When income is high relative to the cost of living, what will consumers have?

Accepted Answer

more discretionary income

Question 39

Which of the following statements best describes reference groups?

Accepted Answer

Reference groupsserve as information sources and influence perceptions.

Question 40

What is the definition of customer needs?

Accepted Answer

a product or service that the customer requires and does not possess

Test One MKT 1143 Review

Questions 40

Test One MKT 1143 Review

Questions 40