Radio Today Overview Review

The action or activity of gathering information about consumers' needs and preferences.

Different parts of a broadcast.

What is a realistic data driven prediction of weather or not your product will succeed in the marketplace?

What is the correct chain of command in a radio Hierarchy from The Boss Down?

A format of radio that includes some music and some talk as part of its platform.

Sometimes known as rap music. Consists of rhythmic lyrics making use of techniques like assonance, alliteration, and rhy

A person who purchases goods and services for personal use.

An unintended interruption of the video or audio signal during a television or radio broadcast.

The genre of popular music that produces the most hits.

What is 30 minutes in radio time speech?

This genre of R&B, soul, and early hip hop originated in the 80's and 90's and influenced the hip hop and rap genres of

Which artist was on the top of the charts as the top selling artist at the end of 2019?

The hourly schedule for networks or programs that breaks down the minutes of a radio program.

Radio stations that carry content that does not focus on music. eg. News Radio, Sports Radio, Public, Religion.

What is 1 minute and 18 seconds in Radio Time Speech?

A radio format in which music is the main broadcast content.

Templates that define what type of programming is played.

What is the best type of market research?

At the beginning of the hour (at 12:00, 1:00, 2:00, etc.)

(also known as “Midday”) The late morning/early afternoon broadcast time period for Radio 10am - 3pm

What is the most important part of market research?

Is responsible for accounts payable processes for media vendors by ensuring that expenses are tracked, coded, and paid

radio personality who hosts a radio show is also known as a radio host

Also known as afternoon drive, this is the late afternoon broadcast time period for Radio, 3pm - 7pm

Research that is done by a third party and used by several companies.

What is 30 seconds in radio time speech?

A form of popular music originating in the rural southern US. It is traditionally a mixture of ballads and dance tunes

Statistical data relating to the population and particular groups within it.

Responsible for developing, closing and maintaining advertising accounts for radio stations.

The chance that your product solves a problem, fills a need, creates a fad, or in some way is embraced by the consumer i

The main means of mass communication (broadcasting, publishing, and the Internet) regarded collectively.

A system or organization in which people or groups are ranked one above the other according to status or authority.

Takes care of the business, technical, and administrative aspects of a radio station.

Is a division of the broadcast day into several parts

What is the correct order of the product life cycle?

A demographically diverse group of people assembled to participate in a guided discussion about a particular product

Creating and coordinating promotional programs and events

(formerly Arbitron) is a consumer research company in the US that collects listener data on radio broadcasting

What is 15 seconds in radio time speech?

Is focus group data obtained vague or detailed?

An interruption in the transmission of broadcast programming during which advertisements are broadcast.

The time at (or very close to) half the next hour of time. (at 12:30 , 1:30, 2:30, etc.)

A form of popular music that evolved from rock and roll and pop music during the mid and late 1960s. Harsher and often s

A less intense version of rock and a more intense version of pop. Typically strays from the generic lyrics of pop.

Refers to the length of time a product is introduced to consumers into the market until it's removed from the shelves.

Overseeing content creation, curation, and scheduling—in other words, the programming—is their primary duty.

Collects the sales orders and enters them into a computer system that will help to generate the daily logs.

Develops content and manages radio productions for both live and pre-recorded radio shows.

A particular group of consumers at which a product or service is aimed

What is 15 minutes in radio time speech?

Research that is done by the company itself about their own product.

Also known as morning drive, this is the morning broadcast time period for Radio 6am - 10am