The Fan Experience - SPORTS MARKETING

place where something happens, especially an organized event like a concert, or sports event:

an INDEX serves to summarize information numerically. The FAN COST INDEX measures:

food bought at an event is called _____ whereas apparel with the team logo is called __________

Which of these is not a reason for Fans to attend an event?

Events generate _____ from fans in lots of ways but this is not one of them _______

all of these are considered __________: peanuts, cotton candy, hot dogs, and pizza

a ____ plan is a sales promotion that bundles several game passes into a discounted bundle

mostly the fan receives _______ from the event, but they receive other things as well...

Evaluating the success of an event is part of the management process and most like:

the biggest reason a team spends on their venue is for ROI in the form of more ________

advertisement provides revenue that makes broadcasting it possible which leads to more _______

In the event triangle the fan provides what to the sponsor:

The____ can be a part of the experience because it can make going even more entertaining

the sum of money taken at a sporting venue for the sale of tickets only is called:

an audience of an event is most similar to a:

Fans of Sports Teams attend the event for a variety of reasons, but this is not one of them:

sponsors help cut costs of the fan due to the ____ they contribute to the event

a large usually roofless building that has many rows of seats used for sports events/concerts,

this is Greece, but in ancient Greece at the Olympics, which statement is not true.

The formula for ROI is: