Marketing: Ch.7 Objective 1 Terms

An activity, benefit, or satisfaction offered for sale that is intangible.  

The use of commercial marketing concepts and tools to influence ____________. 

Anything offered to a market for attention, acquisition, use, or consumption. 

A product with characteristics & brand ID that makes buyers make a special ________ to buy. 

A product that the consumer doesn't know about or does know about, but doesn't buy. 

A product bought by individuals or companies to use in conducting business. 

The use of commercial marketing concepts and tools in programs. 

Anything offered to a market for attention, acquisition, use, or ______________. 

A product bought by final consumers for personal consumption.  

A product that the customer compares attributes such as price, quality, and style. 

A product bought by individuals or companies to use in conducting  _____________. 

A product with characteristics & brand ID that makes buyers make a special effort to buy. 

A product bought frequently, immediately, with minimal comparison.  

A product that the customer compares attributes such as ________, quality, and style.