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Unit 2 Risk Management and Market Segmentation in Sports & Entertainment Marketing Flashcards | StudBud
Unit 2 Risk Management and Market Segmentation in Sports & Entertainment Marketing
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Why did the NFL recently add a special line of apparel designed just for women?
A
increase the number of women attending NFL games
B
generate greater ticket sales to women
C
expand demographic appeal to women thus generating more $
D
create additional advertising opportunities for TV networks
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