Marketing Around Us

Question 1

Marketing concepts focus on making money.

Accepted Answer

False

Question 2

Mass marketing means that the advertisement used could reach all markets.

Accepted Answer

True

Question 3

Which is not a product positioning strategy?

Accepted Answer

Target the group who spends the most

Question 4

Some times the four Ps should be used to make marketing decisions.

Accepted Answer

False

Question 5

A customer profile create an image of the customer.

Accepted Answer

True

Question 6

Marketing is

Accepted Answer

All of the Above

Question 7

Which is not a market segementation?

Accepted Answer

Product

Question 8

A customer is always a consumer.

Accepted Answer

False

Question 9

All of the following are part of demographics except

Accepted Answer

Interests

Question 10

How many functions of marketing are there to focus on?

Accepted Answer

7

Question 11

Characteristics of a market are all of the following except

Accepted Answer

Lack Interest to Buy

Question 12

Which is an Economic Utility?

Accepted Answer

Place, Time, Possession, Form

Question 13

What is the product position technique for this product?

Accepted Answer

Underserved Market

Question 14

Communicating with potential customers to inform and persuade is

Accepted Answer

Promotion

Question 15

The focus on how someone can purchase the product is

Accepted Answer

Possession Utility

Question 16

The benefits of marketing to us

Accepted Answer

Prices are more competitive, Products are available at more places, Improved products, Products available at the right places

Questions 16