Chapter 12 Entrepreneurship

The placement in the media of newsworthy items about a company or product

Print ads include all of the following except

What are the 2 types of Promotional Plans

The standards used to compare costs

Which of the following is a Sales Promotion

SEPTA ads are examples of

Activities designed to create goodwill towards a business

Anything of value that a customer receives in addition to the good or service purchased

Flo from Progressive is an example of a

A return of part of the purchase price

Newsworthy story that is sent to the media

Influencing potential customers to buy before contact is actually made

A company that acts as an intermediary between a business and the media to communicate message

A procedure in which a panel of consumers evaluate an ad before it runs

Free trial-size and travel-size packages

A series of related promotional activities with a similar theme

Window, showroom, PoP, and exterior

The impression people have of your company

A giveaway such as a pen, cap, or t-shirt with a business name or logo on it

Simple games of chance

Consists of oral presentations given to one or more potential buyers

When running ads yourself, these 4 types of media should be used

The paid, non personal presentation of ideas, goods, or services

The combination of different promotional elements that a company uses to reach customers

An arrangement in which advertising costs are divided between 2 or more parties