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1.5.2 understanding external influences - technology and business Flashcards | StudBud

Explore/1.5.2 understanding external influences - technology and business

Define e-commerce

How could digital communication increase a businesses costs?

1.5.2 understanding external influences - technology and business

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questions linked to GCSE #Edexcel #Business 1.5.2

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Questions 8

Answers

1
How could digital communication increase a businesses costs?
people could work from home - less office space needed
communication is quicker, so less employee time is wasted
must invest in technology e.g. high speed internet
conference calls, so less transport costs
2
Define e-commerce
using mobile devices to carry out business transactions
using price comparison websites
using the internet to carry out business transactions
using social media to advertise
3
How could technology reduce a business' sales?
customers can easily compare using social media, or websites
businesses can track stock to make sure its always available
customers can purchase 24/7, even on bank holidays
4
If businesses sell online, what element of the marketing mix are they changing?
price
product
promotion
place
5
which of these is a disadvantage of payment systems?
customers can purchase goods 24/7
convenient for customers
can be sold to customers worldwide
businesses can be charged for transactions
6
which of these is not a form of social media a business can use?
business website
youtube
facebook
instagram
7
If businesses decide to undercut competitors, what marketing mix element are they changing?
place
price
promotion
product
8
What is a disadvantage of using social media?
customers sharing information with their friends
negative reviews going viral
reaching customers quickly
not everyone uses social media