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Quiz 1 Review
Quiz 1 Review
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StudBud Administration
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Review for the first CMST 1A03 Quiz
Flashcards
27 cards
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Practice quiz
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Host live
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Questions
27
Answers
1
The key attraction of reality TV to producers and television networks is...
its cost
its flexibility
its ability to attract audiences
that it employs real life situations
2
Watching a show on Netflix in order to relax is an example of...
Agenda-Setting
Cultivation Analysis
Feminist Research
Uses and Gratifications
3
In semiotics, a sign is comprised of...
signifier
signified
representation
both a & b
4
According to the text, "mass communication" means....
one-way comunication
a mathematical model of communication
a specific group of people
communication on a large scale
5
Rhetoric refers to
how things are said
how things are encoded
how things are analyzed
how things are interpreted
6
James Charles wearing Adidas clothing in his videos is an example of...
Polysemy
Semiotics
Product Placement
Content Analysis
7
Capitalism is characterized by...
community ownership
both a & b
production for profit
wage labour
8
Based on ______, the media work selectively to draw attention to specific events/circumstances.
Functionalism
Cultivation Analysis
Agenda-Setting Theory
Industry Research
9
What type of analysis places emphasis on the quantitative aspects of media content?
content
semiotics
discourse
multi-modal
10
The "mathematical" model of communication was developed by...
Harold Innis
Shannon and Weaver
Harold Lasswell
Marshall McLuhan
11
The relationships between media, audiences, and culture are predetermined.
False
True
12
What lets companies locate people with characteristics similar to their existing audience?
Formative research
Summative research
Google Analytics
Lookalike audiences
13
Technological determinism tends to downplay the role of ________ in the development of society.
human agency
technology
memory
writing
14
A driver of Canadian media policy is that without it, foreign media may eclipse Canadian media.
True
False
15
An example of "high culture" is...
storytelling
reality tv
popular music
ballet
16
This focuses on how audiences interpret media text and reintegrate it in their lives
Cultivation Analysis
Uses and Gratifications Theory
Feminist Analysis
Reception Analysis
17
For Innis, what did Rome represent?
epic poetry
an electronic society
an oral society
a literate society
18
The Telecommunications Act focuses on things such as...
who owns and controls service provision
all of the above
to whom, and on what terms, services are sold
what kinds of services are offered
19
The spread of the humanist ideas was facilitated by...
the telegraph
semaphore
the radio
writing and printing
20
"Communication" is...
The act of making something common between two people
Something people actually do
A form of "social" action
All of the above
21
The Enlightenment was distinguished by an intellectual approach based on...
a scientific & rational perspective
a literary & linguistic perspective
both A & B
a religious perspective
22
A map is an example of a(n)...
Signifier
Sign
Connotative meaning
Icon
23
Narrowcasting refers to
targeting audiences based on age
targeting audiences of broadcasted media
targeting audiences with specific demographics
targeting audiences during a specific program/event
24
Which technology was key in "shrinking space through time"?
Radio
Telegraph
Television
Printing Press
25
The media depend on government for
advertising
cheap electricity rates
both a & c
information
26
Canadian government investment in communications has traditionally stressed...
telecommunications transmission and technology
media content
film and television
culture
27
How did Edmund Burke label the press?
"the advocate for the people"
"democracy's partner"
"the fourth estate"
"the enemy of the state"
