In the 5 P's Promotion involves

How the goods or services are communicated to the consumer

In the 5 P's People involves

Determining which people make up the target market

In the 5 P's Place involves

Making the product available to the customer. Where it can be purchased

Product, Place, Price, Promotion, and People

In the 5 P's Price involves

The exchange process between the consumer and the seller. (Cost)

Which of the following would NOT be considered ingress?

When fans leave, how easy will it be for them to find their cars?

In the 5 P's Product involves

What a team or business offers customers to safisy their needs

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Marketing Mix and the 5 P’s & Ingress/Egress Terminology and Concepts

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Test your knowledge on the 5 P's & Ingress/Egress terminology and concepts!

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Questions 20

Answers

1
The question "What is the best way to get fans to their seats once they're in the stadium?" is related to
None of the above
Ingress
Traffic
Egress
2
The action of going in or entering is
Outgress
None of the above
Ingress
Egress
3
Stadium parking lots must be staffed with which of the following?
Security
Attendants
Gate personnel
All of the above
4
Staff is NOT necessary for parking lots in or near a venue
False
True
5
"Once fans reach the stadium, how easy will it be for them to find parking" is an example of Egress
True
False
6
What vehicles are often required to shuttle fans to and from satellite parking lots?
Buses
Trains
Cars
None of the above
7
Public transportation is one main way fans enter and/or exit a venue
True
False
8
In the 5 P's Promotion involves
What a team or business offers customers to safisy their needs
How the goods or services are communicated to the consumer
The exchange process between the consumer and the seller. (Cost)
Making the product available to the customer. Where it can be purchased
9
In the 5 P's People involves
The exchange process between the consumer and the seller. (Cost)
Determining which people make up the target market
Determining which people make up the target market
What a team or business offers customers to safisy their needs
10
The question "What roads lead to the stadium?" is related to which of the following?
Ingress
Egress
All of the above
Staffing
11
The action of going out or leaving is
Outgress
Ingress
None of the above
Egress
12
In the 5 P's Place involves
What a team or business offers customers to safisy their needs
How the goods or services are communicated to the consumer
The exchange process between the consumer and the seller. (Cost)
Making the product available to the customer. Where it can be purchased
13
What are the 5 P's
Product, Place, Paper, Price, and People
Product, Place, Price, Promotion, and People
Product, Place, Price, Promotion, and Purpose
Product, Place, Paper, Promotion, and People
14
In the 5 P's Price involves
Making the product available to the customer. Where it can be purchased
How the goods or services are communicated to the consumer
What a team or business offers customers to safisy their needs
The exchange process between the consumer and the seller. (Cost)
15
Which of the following would NOT be considered ingress?
How easy will it be for fans to buy tickets and get their tickets taken?
When fans leave, how easy will it be for them to find their cars?
Once fans reach the stadium, how easy will it be for them to find parking?
What roads lead to the stadium?
16
In the 5 P's Product involves
How the goods or services are communicated to the consumer
Determining which people make up the target market
The exchange process between the consumer and the seller. (Cost)
What a team or business offers customers to safisy their needs
17
"Once fans find their car, how easy will it be for them to drive out of the stadium" is an example of Ingress
True
False
18
What refers to the flow of fans into a stadium?
Outgress
Traffic
Egress
Ingress
19
What refers to the flow of fans out of a stadium?
Egress
Traffic
Ingress
Outgress
20
Using the 5 P's help determine a product's target market
False
True

Marketing Mix and the 5 P’s & Ingress/Egress Terminology and Concepts Flashcards | StudBud