Sports Marketing Final Exam

Question 1

If you purchased a pair of Nike athletic shoes in a retail store, the shoes would be considered

Accepted Answer

consumer good

Question 2

A/an ___ contract may include a set # of appearances by the sports figure

Accepted Answer

endorsement

Question 3

Which of the following activities are associated with event marketing?

Accepted Answer

all of the above

Question 4

Which of the following is a type of research method used in primary research?

Accepted Answer

all of the above

Question 5

Which of the following is a job in professional sports franchises or colleges

Accepted Answer

all of the above

Question 6

This collegiate ranking has an important economic impact on schools and communities

Accepted Answer

NCAA

Question 7

An agreement that gives a company the right to use another's brand name or patent for a fee

Accepted Answer

licensing

Question 8

___ is the difference between the retail or wholesale price and the cost of an item.

Accepted Answer

Markup

Question 9

Which of the following is an area where marketing research is helpful?

Accepted Answer

all of the above

Question 10

When businesses show this, they are contributing to the GDP.

Accepted Answer

profit

Question 11

Organizations spend lots of money to learn about this.

Accepted Answer

needs and wants of potential customers

Question 12

A ___ is a name, symbol, or word or words, or design that identifies an org and its products

Accepted Answer

brand

Question 13

Which of the following is a duty of a team marketing representative

Accepted Answer

all of the above

Question 14

If you were looking for a job in womens basketball which of the following org would you contact

Accepted Answer

WNBA

Question 15

Which of the following is a step in the research process?

Accepted Answer

all of the above

Question 16

Two common pricing objectives involve increasing profits and improving _____

Accepted Answer

market share

Question 17

This research may be from sales reports or from external sources like books

Accepted Answer

secondary research

Question 18

The skateboarders and rollerbladers of Generation X helped launch this new style of sport

Accepted Answer

extreme sports

Question 19

Which of the following is a disadvantage of mail & fax questionnaires?

Accepted Answer

return rate

Question 20

Which of the following careers can be a sports-related career

Accepted Answer

all of the above

Question 21

Which of the following is a tangible product?

Accepted Answer

all of the above

Question 22

A new form of advertising when co pay to have their logos digitally during a televised game

Accepted Answer

virtual advertising

Question 23

Which of the following pertains to a professional athlete?

Accepted Answer

all of the above

Question 24

Unauthorized ticket sellers, or ___ affect pricing of sporting events.

Accepted Answer

scalpers

Question 25

___ is the legal name of a company, such as Reebok

Accepted Answer

trade name

Question 26

___ is any form of communication used to persuade people to buy products.

Accepted Answer

promotion

Question 27

Which of the following is the last of the steps in the selling process

Accepted Answer

prospecting

Question 28

A ___ is the legal protection of a creator's intellectual property or product

Accepted Answer

copyright

Question 29

Which of the following is part of the marketing mix?

Accepted Answer

all of the above

Question 30

These channels of distribution bring buyers & sellers together for a fee (no ownership)

Accepted Answer

agents

Question 31

Which of the following is part of of a company's strengths?

Accepted Answer

all of the above

Question 32

These sports products are generated by the main sporting event

Accepted Answer

product extensions

Question 33

___ is a pricing strategy that involves selling several items as a package for a set price

Accepted Answer

bundle pricing

Question 34

___ is a branding strategy that combines one or more brands to increase customer loyalty

Accepted Answer

co-branding

Question 35

This type of decision involves how the goods or services are communicated to the consumer.

Accepted Answer

Promotion

Question 36

This is the study of choices & decisions that affect making, distributing, and using products

Accepted Answer

economics

Question 37

Another name for a sports organization

Accepted Answer

franchise

Question 38

Which of the following is an example of direct marketing?

Accepted Answer

all of the above

Question 39

Which of the following could be part of a promotional mix

Accepted Answer

all of the above

Question 40

The ___ or main product includes the sports event, movie, stage show or book.

Accepted Answer

core

Question 41

Which of the following can be considered an amateur recreational sport

Accepted Answer

all of the above

Question 42

___ is the value placed n the goods or services being exchanged

Accepted Answer

Price

Question 43

The use of this not only increases product exposure, its also lets them reach different markets

Accepted Answer

multiple channels

Question 44

Which type of advertising is used to generate goodwill rather then used for direct sales

Accepted Answer

institutional advertising

Question 45

Since the formation of this org, new basketball stars include Lisa Leslie and Sheryl Swoopes

Accepted Answer

WNBA

Question 46

___ are unforeseeable events and obstacles that can negatively affect business

Accepted Answer

Risks

Question 47

When a sponsor buys ___, its name appears on the scoreboard, floorboards, rafters, etc

Accepted Answer

signage

Question 48

Which of the following is part of the marketing process?*

Accepted Answer

all of the above

Question 49

Promotional packages for __ may include licensing rights, signage, billboards, free tickets,etc

Accepted Answer

Sports Marketing Final Exam

Questions 50

Sports Marketing Final Exam

Questions 50