Marketing in Fashion Review

Grouping customers together who purchase only twice per year would be an example of

The costs of producing a product and consumer demand affect the price of fashion product.

Marketing concept states business want to meet customer needs and wants WHILE making a profit

Stores in the south should carry a large variety and quantity of winter coats and snow boots

Distribution of products can be direct or indirect.

A way of analyzing a market by categorizing specific characteristics.

Involves the direct personal contact that businesses have with their customers

Fashion Merchandising is offering a poor merchandise blend that does not meet consumer demand.

Publicity is unpaid

Process of developing, promoting, and distributing a product to satisfy customers wants/ needs

Advertising is a paid form of communication

Age, gender, income, ethnic background, education are attributes of

Marketing mix, strategies, and functions must work together for a business to work effectively

The idea that businesses must satisfy customers needs and wants in order to make a profit

Involves continuously developing, maintaining and improving products in response to customers

The method of physically moving and storing goods

The key in promotion is communication

Which of the following are marketing strategies used increase business?

Which of the following is NOT an element of the promotional mix?

"Product" is the most important of the 4 P's

Sending an email to your customer list showing the newest merchandise is an example of

Sales promotions can include

The specific group of people that a business is trying to reach

Direct channel of distribution involves one or more steps, or intermediaries.

Which of the following is NOT a function of marketing?