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Ch#2 The Marketing Plan-options Flashcards | StudBud

Explore/Ch#2 The Marketing Plan-options

Ch#2 The Marketing Plan-options

11 terms·StudBud Administration·69 plays

A review of concepts and terms in Ch#2 of Marketing Essentials

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Questions 11

Answers

1
Which of the following is not a type of geographic?
Local
State
None of the above
Regional
2
What are the four p's in Marketing?
Please Push Past People
Price Place Product Pomegranate
Price Placement Promotion Precaution
none of the above
3
What is mass marketing
none of the above
involves a single marketing strategy to reach customer
soda
niche marketing
4
Which of the following is NOT part of a Marketing outline plan?
Marketing Strategy
Objectives
Executive Summary
Appendix
5
Which one of the following is NOT a market segmentation?
price
age
all of the above
desired feature
6
Which one of the following is an Objective?
Single-Minded
Time Framed
Measurable
All of the above
7
What does SWOT analysis stand for?
Strength Weakness Opportunities Threats analyses
Spaghetti Wings Oregano Tips
none of the above
Seriously Working On The analyses
8
What does recession mean?
none of the above
the scanning of outside influences on an organization
illegal dumping/selling imported products at very low prices
puppy monkey baby
9
Which of the following is a type of income?
Discretionary income
All of the above
Disposable income
10
Which one of the following is an economic factor?
non of the above
political issues
unemployment
competition
11
Internal and external awareness help a business identify weaknesses +prepare for threats?
maybe
yes
no
makes no sense to me