Ch. 1 Basic Marketing

Concentrating effort on one or a few related activites

Able to provide what is needed

Part of town or city where the main stores, offices, and other facilities are situated

Creates or obtains products or services for sale

Using the needs of customers as the focus during planning, production, etc

Part of the marketing mix that is the locations & methods used to make the product available.

Offering products produced by others for sale to customers

Budgeting for marketing activities obtaining necessary financing

Develops, implements, and evaluates the plan and activities of a business

Anything offered to a market by a business to satisfy needs

Any form of communication used to inform, persuade or remind consumers about a good or service.

Tools or activities available to organizations to be used in meeting the needs of a market

The practice or system of exchanging goods and services

Activities that support the primary function of a business and keeps it going effectively

Description of the prospective customers a business wants to service

The actual amount that customers pay and the methods of increasing the value of the production

Amount of coins and bills in somebody's possession

Plans and manages financial resources for business

Business activity of present products of services in a way that makes them desirable