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Marketing for Managers Flashcards | StudBud
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Marketing for Managers
Marketing for Managers
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Quiz game on Marketing for Managers
Flashcards
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Questions
20
Answers
1
We the students of 1st semester, Govt first grade college Vijayapur are best students
True
False
2
Idea Generation,Idea Screening, Concept Dvlpmnt mkt stargegy, product dvlpmnt, test mkting& commercialization are
Stages of Product life cycle
Reasons to fail a new product
Reasons to launch new products
Stages of New product development
3
suppliers, competitors, marketing intermediaries, customers and publics are ?
Macro environment factors
Micro Environment factors
Maximizing environment factors
Minimizing environment factors
4
Production concept, product concept, selling concept, and marketing concept are ?
Core marketing concepts
Alternatives of marketing
Kinds of sales
Types of marketing
5
These products represent a modest evolution of existing products. They may offer minor improvements
Incremental innovation
Faulty ideas
Disruptive technology
Radical innovation
6
The process of dividing a consumers into meaningful sub-groups is known as?
Market positioning
Market potentiality
Market Segmentation
Market targeting
7
Awareness, interest, evaluation, trial, and adoption/rejection are?
Steps in consumer evaluation process
Steps in consumer rejection process
Steps in consumer decision making
Steps in consumer adoption process
8
Dogs, cash cows, stars, and question marks. ARE?
Strategies of Ansoff matrix
BCG growth share matrix
Geographic segmentation
Bases for segmentation
9
It is an offering that is novel or significantly different from existing products in the market what it is?
Industrial product
Services
Priduct
New product
10
Economic, Political, Demographic,Social-cultural, Technological environment are?
Micro environment factors
Macro environmental factors
Skills of managers
Factors of marketing
11
It is something which has ability to satisfy consumer needs
Product
Price
Promotion
Place
12
Acquiring space in the mind of the consumer is known as ?
Segmentation
Positioning
Targeting
Product placement
13
a group of consumers at which a product or service is aimed. These groups often have things in common is known as
Target marketing
Segmentation
Marketing goal
Positioning
14
An intangible activity, benefit, or item offered for economic value. Is known as ?
Service
Product
New product
Faulty product ideas
15
strategic document that outlines how a business will achieve its marketing goals over a period of time, is ?
Advertising
Personal selling
Marketing plan
Marketing
16
Market penetration,Product development,Market development,and Diversification are
Strategy for segmentation
Strategies of BCG matrix
Growth strategies of ansoff matrix
Strategic planning ideas
17
The activity or business of promoting and selling products or services, is known as ?
Sales promotion
Promotion
Marketing
Selling
18
Faulty product idea's, poor timing of launch, improper plan, technical problems, wrong target, high price are ?
Reasons for failure of new products
Reasons to launch new products
Stages in new product development
Product life cycles
19
Behavioral Segmentation. Psychographic Segmentation. Demographic Segmentation. Geographic Segmentation. Are?
Bases for market positioning
Bases for market targeting
Bases for market segmentation
Bases for market research
20
Lack of ownership.Intangibility.Inseparability.Perishability.Heterogeneity or Variability. Are?
Product characteristics
New product characteristics
Innovative product characteristics
Service characteristics
