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Duplicate of A Marketing Concepts Review Quiz Flashcards | StudBud
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Duplicate of A Marketing Concepts Review Quiz
Duplicate of A Marketing Concepts Review Quiz
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A foundations of marketing review quiz. #business #marketing
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
Name that Function! A customer does a taste test and answers questions at a grocery store.
Selling
Pricing
Promotion and Advertising
Market Research
2
Name that Marketing Mix! A store sets up their Christmas display of
new products
in November.
Place
Product
Price
Promotion
3
Name that Marketing Mix! Ford offers 0% financing for 5 years on new 2017 F-150s.
Product
Promotion
Price
Place
4
Name that Function! McDonald’s creates a new line of healthy breakfast wraps.
Market Research
Promotion and Advertising
Pricing
Product
5
One advantage of Internet marketing is that.......
It leads to higher sales
it allows for the immediate distribution of information
It is seen by everybody
It is free
6
The thin, lightweight iPad Air is easy to store and carry around. Is this a Feature or Benefit?
Neither
Benefit
Both
Feature
7
Name this market segmentation! Kashi's targets 27-37 year olds with an Ad for GoLean Ceral
Demographics
Psychographics
Infographics
Geographics
8
An example of a domain name is............
McDonald's
Apple.com
Nike
Netflix
9
Name this Marketing Mix! Muskego Floral adds an Online shopping site.
Place
Promotion
Price
Product
10
Name this segment! Apple launches the new IPad Air 2 exclusively at stores in New York city.
Psychographics
Infographics
Geographics
Demographics
11
One disadvantage of internet marketing is that.......
It is expensive to maintain an online presence.
it is less trusted
it can be viewed easily
it's reach is too narrow
12
Name that Function! A post appears on Facebook discussing a 30% off sale at Kohl’s.
Promotion and Advertising
Market Research
Selling
Pricing
13
The 4P's, also known as the marketing mix are:
Pricing, Protecting, Promoting, Pete
Price, Product, Place Promotion
Prepare, Protect, Promote, Produce
Price, Produce, Point, Promotion
14
Name that Marketing Mix! A local manufacturer uses Wisconsin lumber to make custom furniture.
Product
Price
Place
Promotion
15
The iPad Air "ultra thin" lightweight design is a product feature?
True
False
