falling into the trap of one’s own cultural experience & values in marketing to other cultures

is referred to as self-reference criterion

Which of the following is false:

(d) Economic: (c) plus harmonization of economic policies.

Which of the following is not a good example of a non-tariff barrier?

import tariffs, duties: specific, ad valorem, discriminatory

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International Marketing

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To introduce students to the basic concepts and knowledge in international marketing

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Questions 10

Answers

1
Which of the following is not part of Hofstede dimensions
Individualism
Time perspective
Power distance
Gender egalitarianism
2
Political risk can be classified into ownership, operating and transfer risk, true or false?
True
False
3
Culture is a fundamental determinant of ethical decision-making? True or False
True
False
4
Barriers to the free movement of goods can be classified into tariff and non-tariff barriers
False
True
5
falling into the trap of one’s own cultural experience & values in marketing to other cultures
is referred to as self-response criterion
is referred to as self-selection criterion
is referred to as self-reference criterion
is referred to as self-enhancing criterion
6
Which of the following is false:
(a) Free trade area: Free trade among members.
(d) Economic: (c) plus harmonization of economic policies.
(b) Customs union: (a) plus Common external trade policy.
(c) Common market: (b) plus factor mobility.
7
What layers of culture have the strongest influence on business people’s behaviour?
firm and industry cultures
National culture
personal values
All of above
8
Which of the following is false regarding low context cultures?
Implicit and indirect
Explicit, direct
Nuclear family and self oriented
Independence
9
Which is or are some of the principles of disruptive technology?
Companies depend on customers and investors for resources
All of the above
Small markets don’t solve growth need of larger companies
Technology supply may not equal market demand
10
Which of the following is not a good example of a non-tariff barrier?
import tariffs, duties: specific, ad valorem, discriminatory
subsidies to exporting from government
import quotas
exchange control

International Marketing Flashcards | StudBud