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Digital Marketing Vocab Flashcards | StudBud
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Digital Marketing Vocab
Digital Marketing Vocab
17 terms
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Test your knowledge on digital marketing concepts and strategies
Flashcards
17 cards
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Questions
17
Answers
1
Which term describes hyperlinks to other sites?
Backlinks
Impressions
Engagement
Keywords
2
What does content marketing aim to do?
Create backlinks
Increase impressions
Engage target audience
Sell products only
3
Which term refers to unique users viewing content?
Reach
Engagement
Mentions
Impressions
4
What is the marketing mix?
Advertising only
Social media strategy
Combination of components
Email marketing plan
5
Which is a non-paid marketing strategy?
Paid media
Advertising
Direct marketing
Organic digital marketing
6
What is the goal of search engine optimization?
Increase website visibility
Create paid ads
Collect emails
Sell products
7
True or false: Paid media is free advertising.
False
True
8
What does the term 'sentiment' refer to?
Email open rate
User engagement level
Public perception tone
Sales conversion rate
9
What is a marketing strategy?
Only about advertising
Sales promotions only
Focus on product only
Game plan for marketing
10
True or false: Marketing is only about selling.
False
True
11
What is a brochure website?
Blogging site
Information display site
E-commerce site
Social media platform
12
True or false: Email marketing collects customer emails.
True
False
13
True or false: E-commerce is only for services.
False
True
14
True or false: Personal selling is direct communication.
True
False
15
True or false: Durable goods last a long time.
False
True
16
True or false: Competition is beneficial for businesses.
True
False
17
True or false: Engagement measures user interaction.
True
False
