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Sports Marketing Final Review
Sports Marketing Final Review
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Review for Final Exam in Sports Marketing.
Flashcards
77 cards
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Practice quiz
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Questions
77
Answers
1
Decision making for most companies is mainly based on
combination of gut-feeling, intuition and marketing research
gut feeling only
marketing research only
a great amount of luck
2
What is your favorite part of this class?
Nothing
Discussion Board Questions
The content
Ms. Yates
3
Marketing is the creation and maintenance of
satisfying exchange relationships
a favorable image
sales
financial resources
4
The number one movie in the box office from this past weekend was ______.
Pitch Perfect 2
Mad Max
Avengers
Hot Pursuit
5
What is Ms. Yates' favorite football team?
Ravens
Steelers
Cowboys
Redskins
6
Personal selling is appropriate for
products with small markets
all of the above
complex products that need explanation
expensive products
7
The NCAA
regulates college athletics
can put teams on probation
both a and c
dictates the dollar limits that colleges can pay coaches
8
Businesses want celebrity endorsers
who have positive, charismatic, trustworthy images
who present few risks
all of the above
whom consumers know
9
Microeconomics
studies behavior of an entire group
not used in the planning of sports and entertainment events
studies the behavior of an entire economy
the relationships between individual consumers & producer
10
Telemarketing is
an effective sales strategy
frequently used to survey consumers
annoying to many consumers
all of the above
11
Gathering and using information about customers to improve business decision making involves
distribution
product/service management
marketing-information management
promotion
12
The first step for marketing research is to
analyze current conditions
discover and define the problem
collect the data
analyze and report the data
13
The first stage of brand recognition is
rejection
nonrecognition
insistence
preference
14
All of the following are examples of product extensions except
warranties
personal information CDs
guarantees
upgraded materials
15
Purchases based upon careful thought and sound reasoning are __________ purchases.
emotional
rational
patronage
values-based
16
The greatest reason for being in business is
the tax write off
the lack of competition
profit motive
the challenge
17
Secondary data
is collected through consumer surveys
has already been collected for some other purpose
is collected by observing consumer behavior
is obtained for the first time
18
U.S. football is well suited for being broadcast on television because
there are so many time outs during the game
each football play lasts for a long period of time
it has continuous activity
each football play lasts for a short period of time
19
Online music stores use a technique where users recommend songs to their peers. This is _____.
promotion
customer feedback
customer referral
social networking
20
Which of the following is not a stage of brand recognition?
introduction
preference
recognition
rejection
21
The current record the Washington Nationals is _________.
32-7
27-12
22-17
17-22
22
Bringing a new professional team to a major city is an example of
a speculative risk
an uncontrollable risk
an insurable risk
a controllable risk
23
Marketing involves
maintenance of exchange relationships
satisfaction for businesses and customers
creation of satisfying exchange relationships
all of the above
24
Which of the following is not a requirement for a city wanting a professional football team?
requires funds to subsidize the new team
must have a large potential customer base
frequently requires the support of voters
requires a population of at least one million people
25
Recruiting young athletes
is expensive business
all of the above
is related to the economic concept of supply and demand
can become a competition btwn college and professional teams
26
small data file that is placed on hard drive of web site visitor that collects and reports data
icon
sample
spam
cookie
27
Ticket brokers
are the same as ticket scalpers
work in an illegal profession
obtain the best tickets to sporting events
only sell tickets through the Internet
28
Ethical behavior involves
all of the above
always making decisions that produce the greatest $ profit
acting in a mature, responsible manner
making easy routine decisions
29
Which of the following is not true about trade shows?
They are profitable for companies in different industries.
They are major events for people in a related industry.
They are not as popular as they used to be.
They showcase new products and services.
30
All of the following are forms of promotion except
in-stadium advertising
government regulations
television commercials
newspaper advertisements
31
Companies sponsor an event
to increase sales and profits
to enter new markets or a niche market
all of the above
to enhance their image
32
Amateur athletes
play for enjoyment and challenge
cannot have physical challenges
play for pay
must be young, healthy, and strong
33
Research is conducted by an indpndnt company, then offered for sale to everyone in an industry.
Syndicated
Client-side
Primary
Secondary
34
Entertainment awards are an important form of
product/service planning
information management
distribution
publicity
35
__________ is the possibility of financial gain, loss, or personal injury.
Insurance
Risk Transfer
Liability
Risk
36
The __________ shows assets, liabilities, and net worth.
check register
income sheet
balance sheet
purchase journal
37
Ms. Yates' man friend's name is ____________.
Jason
Adam
Scott
Nick
38
Which of the following is not a step in the sales process?
follow-up
customer objections
demonstration
approach
39
Information gathered through marketing research can be very valuable to businesses after it is
all of the above
collected
analyzed
stored
40
Who has the best looking hair in the classroom?
Austin
Brandon
Grayson
Molly
41
What team is NOT left in the NHL Playoffs?
Anaheim Ducks
Chicago Blackhawks
Washington Capitals
42
Forecasting involves
purchasing and promotion
pricing and ticket sales
planning, distribution, price and advertising
predicting costs and revenue
43
Which of the following is not a good strategy to obtain tickets for a highly demanded event?
check venues site for a few days after the concert sells out
wait in line when tickets go on sale
buy over the Internet
look for special presales at online fan clubs
44
The first step in marketing a product is to determine
how the product will be advertised and promoted
what quantity of the product should be produced
who specifically the customer is for the product
who the competition is in the marketplace
45
Profit is ______________.
the amount of money remaining after income is paid
Amount of money remaining from revenues after expenses paid
revenue plus expenses
none of the above
46
How many awards did Taylor Swift win Sunday night at the Billboard Music Awards?
8
5
2
15
47
The study of economics of the entire society is referred to as _________________.
microeconomics
economic utility
social economics
macroeconomics
48
segmentation divides markets into physical locations, East, North, South, West regions of US
Psychographic
Behavioral-based
Demographic
Geographic
49
The marketing concept
both a and c
satisfying exchange relationships btwn consumer and producer
focuses attention on satisfying customer needs
focuses attention on maximizing profit
50
__________ is an example of a product enhancement for a new automobile.
Heated seats
10,000-mile warranty
AM/FM radio
all of the above
51
Ethical research
respects confidentiality
both a and c
is frequently used to disguise a sales tactic
is biased research
52
A quantitative measurement
loyalty of consumers to a brand
both b and c
provides information in terms of numbers or percentages
is subjective and depends on interpretation
53
What is the final step for marketing research?
develop the process for data collection
implement and evaluate the results
collect the data
analyze current conditions
54
Live entertainment performances
are inexpensive to produce
are the most appealing form of entertainment
do not require special venues
generate a large amount of revenue
55
The first step for developing a promotional plan is to
set promotional goals
identify the target customers
develop a promotional budget
select the promotional mix
56
The bottom line for college sports is
profit
strong ethics
winning
high graduation rate
57
Price points
are bonuses received for purchasing certain products
are the lowest prices charged for merchandise
the range of prices charged for a category of merchandise
are used for psychological pricing
58
Realization of one’s self potential is referred to as the __need in Maslow’s Hierarchy of Needs
security
physiological
self-esteem
self-actualization
59
Which of the following is not an example of follow-up with the customer?
demonstrating a product
customer survey following the sale
telephone call after the sale
personal thank you note sent to the customer
60
________ research includes reports of other completed research used to help define the problem.
Causal
Descriptive
Desk
Exploratory
61
__________ are surveys of people’s opinions.
Samples
Cookies
Tests
Polls
62
Cold calling
involves contacting specific customers
requires salespeople to know their customers’ needs
is conducted through telemarketing
takes place after researching customers who are contacted
63
Ticket scalpers
sell tickets for inflated prices
are illegal in many states
both a and c
legally sell tickets to major sporting events
64
Collecting and sorting data
all of the above
is time consuming
is tedious work
becomes easier using spreadsheet database software programs
65
Radio
requires inexpensive equipment and is readily available
is an audio media form of communication
all of the above
unique place in minds& hearts of sports fans, music lovers
66
The host city for a Super Bowl must
both a and b
have an adequate number of hotel rooms for fans and media
have a mild climate during the winter
be near a major airport
67
Can Money Buy You Happiness?
No
Depends
DEFINITELY NOT
Yes
68
I look forward to summer the most for ________________.
vacation
sleep
nothing
sports
69
A __________ is the legal protection of words and symbols used by a company.
brand
copyright
trademark
license
70
__________ are physical features that can be seen and felt.
Intangible parts
Tangible parts
Product enhancements
Product extensions
71
Costs of sports and entertainment events include
promotion for events
facilities
all of the above
high salaries
72
___ most prestigious of the entrtainmnt awards givn by Acadmy of Motion Picture Arts & Sciencs
Tony's
Grammy's
Emmy's
Oscars
73
Emotional purchases are more likely not to occur when
watching a college football rivalry and team is winning
fans are given the opportunity to attend the Super Bowl
individuals are shopping for groceries on a tight budget
individuals are attending their favorite concert
74
We have changed seats _____ times in this class.
5
10
3
1
75
The amount of satisfaction that people believe they receive from the entertainment is _____.
economic utility
time utility
form utility
place utility
76
Risk retention involves
assuming the cost of an uninsurable risk
buying insurance
stopping the activity that involves risk of loss
the possibility of loss or gain
77
During demonstration, the sales associate should not
address the needs of the customer
discuss the product’s features
ask the customer to make the purchase
highlight the benefits of the product
