stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Promotions Review Flashcards | StudBud
Explore
/
Promotions Review
Promotions Review
25 terms
·
StudBud Administration
·
21 plays
Imported from external platform
Flashcards
25 cards
F
Practice quiz
P
Host live
L
Questions
25
Answers
1
Which of the following is a disadvantage of the experiment method of data collection:
Experiments are prone to technical difficulties.
Experiments can be difficult to design for marketing purposes.
Experiments raise concerns about privacy.
Experiments do not show cause and effect.
2
Which of the following is a reason why a business might choose to expand its product mix:
to increase risk
to increase sales
to reduce liability
to reduce cost
3
Markets are composed of people with unfulfilled desires who are willing and able to
choose products
go shopping
change habits
spend money
4
What type of company is most likely to focus on achieving stability as its primary goal?
new
large
old
small
5
Which of the following is a purpose for a business to offer product warranties:
To avoid confusing the customers
To reassure prospective customers
To transfer product ownership
To automate the refund process
6
A company works with the Red Cross to help with a hurricane relief effort. What goal does this illustrate?
Developing new products/services
Supporting a cause
Improving customer satisfaction
Expanding
7
Which tool helps a business's employees simultaneously access the same information about the business's products
Micro-portal
SEO (Search Engine Optimizer)
Memory card
Intranet
8
Most of the products we use are in which stage of the product life cycle?
Decline
Introduction
Growth
Maturity
9
A company can use product/service management to decrease business risk by
hiring a planning firm.
developing several products.
having a backup for every product.
concentrating on one major product.
10
Of the following advertising activities, the one that is allowed by the federal government is advertising that
does not mention accessories required to use the product.
offers a low-priced item with the intent of selling a high-priced item.
makes a product seem larger than it is.
does not include the product's price.
11
By increasing awareness of the need for environmental controls, what has marketing done?
Regulated the standard of living
Improved the quality of life
Made buying more convenient
Added usefulness to products
12
What is the advantage to a business of having its employees generate product ideas as a group?
More participants provide a variety of perspectives.
Screening activities can be distributed among several people.
It is easier to develop and implement a product concept.
Group members tend to reach consensus quickly.
13
An electronic data interchange (EDI) system facilitates a company's ability to
improve product durability.
test product quality.
manage product availability.
develop new products.
14
What type of information do businesses include in their marketing plans?
Accounting procedures
Billing methods
Pricing strategies
Payroll systems
15
The RWA Corp. wants to ship all of its customers' orders within 24 hours of order placement. This is an example of a
cost standard
time standard
quality objective
quantity objective
16
Marketing planning involves developing objectives and is the basis for developing marketing
elements
functions
concepts
startegies
17
Which of the following is the best place to start looking for data about competitors:
A. The company's website
C. The company's call reports
B. The company's internal records
D. The local newspaper
18
What is one question that a company needs to answer about a product that is in the introductory stage of its life cycle?
Does the product need to be modernized?
Should we regionalize the product?
How can we make the public aware of our product?
Should we take the product off the market?
19
The function of marketing that will determine the gross profit a business will make on a product is _______.
Promotoin
Channel Management
Pricing
Risk Management
20
True or false: In collecting information for marketing decisions, it is necessary to conduct research outside the firm.
True, information on sales and inventory requires external research.
True, outside research is part of all marketing decision-making.
False, information from internal company documents may be sufficient.
False, outside research is seldom needed to identify markets.
21
The element of marketing that is concerned with having the selected product in the right location at the right time is
promotion
price
product
place
22
A business that generates an idea for a new product that goes along with an existing product is creating a ____ product.
diversified
complimentary
generic
strategic
23
Light bulbs fit sockets across the U.S. This is an example of which of the following ways that standards are used:
To provide consumers with product information
To indicate how much the product will cost
To indicate where the product will be sold
To establish uniform, consistent products
24
Quantitative data are
non-statitical
not useful for marketing
factual
based on customer attitudes
25
When customers have low involvement with a product, and there is little difference among brands, what is their behavior
Complex
Habitual
Variety
Basic
