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DECA - chapter 1 vocabulary Flashcards | StudBud
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DECA - chapter 1 vocabulary
DECA - chapter 1 vocabulary
28 terms
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Answers
1
a promotional mix is...
personal selling, advertising, sales promotion, and public relations
mixing up who is getting a raise in a company
a promotional campaign
a mix of promotions
2
marketing concept is a plan that focuses on what
both
making money
satisfying customers
3
managing the process of getting products, from producer to buyer, to different areas is channel managment
False
True
4
a product is something you can sell, which of these are products?
good
service
idea
5
you don't need it but you think you need it
want
need
6
a good is...
something people tell you
something you can touch
7
market planning is comparing different selling areas to create strategies to focus on an area to sell to
True
False
8
a promotion...
makes someone spend money
a method used to sway a customer in a certain direction
is a commercial
raises someone to a higher position
9
a place is...
a position in a contest
the process of getting a product/service to a customer
a place
10
setting up how much something costs is pricing
True
False
11
the direction a product goes to go from a producer to a customer
channel
free shipping
over night shipping
12
a consumer is...
a customer
a person who eats something
13
business-to-business (B2B) market
people who buy for business and not for themselves
people who buy stuff for themselves
14
business-to-consumer (B2C) market
people who buy for business and not for themselves
people who buy stuff for themselves
15
a marketing professional is charge of what and does what
keeping track of money
determines needs, creates and applies plans, focuses on customers
being professional
marketing
16
a target market is...
Walmart
Target
a focus group for selling
17
a service is something done for you for free
True
False
18
marketing consists of what while making money...
predicting customer wants/needs
satisfying customer wants/needs
identifying customer wants/needs
19
marketing-information management (MIM) is about collecting and examining information about what?
technology
industry trends
markets
challengers
20
a marketing mix consists of...
promotion
product
place
price
21
utilities are parts of a product that give you what you want and/or need
False
True
22
price is...
how much money you're loosing
how much is going to leave your bank account
how much something costs
23
selling is interactions between you/business and a customer
False
True
24
something you have to have or you die :)
need
want
25
an idea is something your brain creates
True
False
26
profit is $ earned - $ spent in a certain time frame
False
True
27
product/service management is...
managing inventory
who should do what to please customers
28
place: seller + buyer = money
market
supermarket
