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'Guardian' 'Daily Mail' Newspapers Flashcards | StudBud
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'Guardian' 'Daily Mail' Newspapers
'Guardian' 'Daily Mail' Newspapers
30 terms
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StudBud Administration
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407 plays
A #mediastudies #blindquiz to revise #guardian and #dailymail
Flashcards
30 cards
F
Practice quiz
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Host live
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Questions
30
Answers
1
Which of these is a broadsheet newspaper?
The Daily Express
The Daily Mail
The Guardian
The Sun
2
What is the 2018 circulation of 'The Daily Mail'?
1,394,385
1,480,337
393,310
151,625
3
What you conventionally see in 'The Daily Mail'?
familiar masthead, blue and white palette - brand identity
website directs traffic online - institutional synergy
celebrity gossip on front page
price anchoring broadsheet genre and ABC1 target audience
4
Which is an example of a local newspaper?
The Observer
The Buckinghamshire Advertiser
The Guardian
The Daily Mail
5
What can offline news offer that online news cannot?
expanded content
convergent links to A-V media
increased brand identity
easy access to news without a wifi signal
6
Which is an example of a tabloid newspaper?
The Daily Mail
The Daily Telegraph
The Financial Times
The Guardian
7
What would you expect to see in 'The Daily Mail'?
traditional news values (promoting royal family)
high ratio of text to photography
news values promoting diversity
objective epistemologies
8
Which became the UK's second-best selling UK daily newspaper in 2020 after a 42-year reign?
The Guardian
The Daily Mail
The Times
The Sun
9
What happened to 'The Guardian' in 2018?
It became a mid market tabloid.
The return of the capital 'T'
It became available in tabloid size format.
It went online only.
10
Which is a convention of a broadsheet?
More 'hard' than 'soft' news
More subjective than objective epistemologies
Use of pronouns 'we' and 'you' to imply shared values
Direct, informal mode of address
11
What is an example of 'soft news'?
health and education
fashion and culture
science
war and conflict
12
Which of these is a convention of a broadsheet?
High ratio of photography to text
High ratio of text to images
traditional British news values (e.g. royal family)
Dramatic headlines in large, bold upper case font
13
What would you expect to see in a tabloid newspaper?
main story is hard news
entertainment stories in masthead
lack of diversity
elaborated language code, objective epistemologies
14
What is the cover price of 'The Daily Mail'?
70p
£1.80
£2.00
55p
15
Who publishes 'The Daily Mail'?
News UK
Guardian Media Group
Daily Mail and General Trust
Trinity Mirror
16
Why are newspapers called 'the fourth estate'?
because they are tabloids and broadsheets
because they exert political and social influence
because they are not the clergy, the monarchy or the wealthy
because they have pictures and text
17
What is an example of 'soft news'?
business and the economy
industry and technology
sport
politics
18
Who is the target audience of 'The Guardian'?
Educated, professional, culturally aware ABC1
middle aged, middle class, middle England mainstreamers
35+ with average age of 58
supporters of Brexit and British institutions like Royals
19
Who took over as the editor of 'The Daily Mail' from Paul Dacre after 26 years in 2018?
Paul Dacre
Tony Gallagher
Katharine Viner
Georgie Greig
20
Which became the biggest-selling newspaper in the UK in 2020?
The Daily Mail
The Sun
The Financial Times
The Guardian
21
What is an example of 'hard news'?
sport
entertainment
celebrity gossip
politics
22
Which is an example of a mid-market tabloid newspaper?
The Daily Mirror
The Daily Mail
The Sun
The Daily Express
23
Which is a convention of a tabloid newspaper?
higher ratio of text to photography
formal mode of address
entertainment news
more 'hard' news (e.g. politics)
24
Which is NOT a reason for declining newspaper circulation/
Digitisation has meant a proliferation of news platforms.
Social media, online news platform, 24-hour news
App platforms offer ease of access.
The 'old media' have become irrelevant.
25
What is the 2018 circulation of 'The Guardian'?
151,625
393,310
1,480,337
1,394,385
26
What is an example of 'hard news'?
fashion
natural disasters
art and culture
human interest
27
What is the cover price of 'The Guardian'?
£1.80
70p
55p
£2.20
28
What would you expect to see in a tabloid newspaper?
binary oppositions of individual v institution
connotations of objectivity ('the whole picture')
investigative journalism
headlines exploring moral panics
29
Which is a convention of a tabloid newspaper?
elaborated language code
headlines exploring moral panics
less variation in typography, more columns of text
objective epistemologies (use of facts, balanced)
30
Who publishes 'The Guardian'?
Guardian Media Group
Daily Mail and General Trust
News UK
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