What is the major law that protects consumers from illegal marketing practices?

Competition and Consumer Act 2010

Businesses taking steps to ensure social welfare is considered

Corporate Social Responsibility

What would the appropriate target market be for this product

High income, aged 40+, established career

Which of the following would be ineffective in advertising to children

A small ad in the Sydney Morning Herald

Which of the following is not a role of promotion?

Create a happy work environment

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Selling and promoting

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Questions 18

Answers

1
When the total market is subdivided into groups of characteristics/demographics
Sales promotion
Market segmentation
Division
Mass market
2
This is an example of
Promoting
Diversity
Selling
Customisation
3
What is this an example of?
Opinion leader
Public relations
Publicity
Sales promotion
4
What is the major law that protects consumers from illegal marketing practices?
Competition and Consumer Act 2010
Australian Competition and Consumer Commission
Crimes Act 2007
Fair Trading 2005
5
Businesses taking steps to ensure social welfare is considered
Social Respect
Complete Social Responsibility
Corporate Social Responsibility
Customer Service
6
What is this card an example of
Advertising
Personal selling
Relationship marketing
Public relations
7
What is this an example of
Mobile phone/SMS marketing
Digital advertising
Social media advertising
Location-based marketing
8
Which of the following is not a deceptive or misleading advertising example
Discounts
Before and after advertisement
Fine print
Packaging
9
What is this an example of?
Social media advertising
Webpage advertising
SMS marketing
Artificial intelligence
10
Providing many different types of products is referred to as
Product placement
Product differentiation
Product diversification
Product assortment
11
Selling products based on environmental benefits
Red Marketing
Green marketing
Profit maximisation
Ethical marketing
12
Which one is not a part of the promotional mix?
Personal Selling
Market segmentation
Relationship marketing
Advertising
13
What would the appropriate target market be for this product
Low income, male, 18 - 24 year old student
High income, aged 40+, established career
Female, teenager, 12 - 17 year old
Medium income, 25 - 34 year old, female, no children
14
Which of the following would be ineffective in advertising to children
Low-placed items on a shelf
3pm - 5pm on television
A small ad in the Sydney Morning Herald
Bright colours
15
A child's ability to nag parents into purchasing products
Brand loyalty
Pester power
Deceptive advertising
purchasing power
16
Which of the following is not a role of promotion?
Encourage existing customers to purchase more products
Increase brand loyalty
Create a happy work environment
Attract new customers
17
This is an example of
Movie marketing
Niche market
Product placement
Customer service
18
A person who influences others
Opinion leader
Instagrammer
Marketing coordinator
Personal selling

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