Persuasive Techniques

Tries to persuade you by using facts, statistics, and logic.

Associate positive feelings with something that is familiar to something unfamiliar

A normal person gives his or her testimony about a product.

Tries to persuade you to do, believe, or buy something because your peers will accept you.

Tries to persuade you by using words with a positive or negative connotation.

Tries to persuade you by repeating certain words or ideas so that they get stuck in your head.

Process aimed at changing a person’s attitude toward some idea, object, or other person.

A celebrity gives his or her testimony about a product

The idea that you should believe something because everyone else believes or wants something.