Ch.1-6 MMF

What did companies focus on during the Industrial Revolution?

What most influenced marketing in the 1990s?

Which of the following is a marketing function?

Which word is synonymous to (associated with) a company’s brand?

Distribution means producing goods in large quantities using technology and assembly lines. 

In the early 1900s through the 1940s businesses started focusing on more marketing functions to sell their products

When did Marketing begin?

What is distribution?

What invention during the Industrial Revolution led to increased social change and technological innovation?

The inspiration for the television series Mad Men, which refers to advertising professionals who emerged in the 1950s.

What most led to competition among businesses?

When did new opportunities in marketing start to occur for women and minorities?

People born between 1965 and 1980, were well-versed in technology and more informed about misleading ads.

What is the main difference between marketing today and marketing that took place more than 30 years ago?

A name, term, design, symbol, or other feature that identifies a specific seller’s good or service,

Which century did companies focus on the marketing functions of product/service management and channel management

What is a form of promotion that businesses use to call potential customers’ attention to the products they sell?

What are the 4P's of Marketing?

During which era did businesses begin to focus more on communication, persuasion, and branding?

A form of promotion that involves using different types of paid media to call attention to products, services, or ideas.

Which of the following was NOT one of the 8 marketing functions discussed in the presentation?

What is production?

When were marketing concepts first used?

Using technology and assembly lines to make large quantities of the same product.

Informing potential customers that a product or service exists, and the results they should expect from using it.

To categorize, sort, and transport goods to all their final destinations as efficiently, inexpensively, as possible.

This Industrial Revolution time period in marketing’s history is referred to as the

The creation of usable goods.

When did businesses start to create departments focused solely on marketing and promotion/advertising?