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BE530 Experience Economy and recap session Flashcards | StudBud
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BE530 Experience Economy and recap session
BE530 Experience Economy and recap session
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Questions
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Answers
1
According to Norman, what is the role of the "visceral" level in experience processing?
Assigns cultural meaning to experiences
Shapes conscious thought
Supports automatic, unconscious reactions
Controls learned behaviours
2
Why might emotional consumption result in experiential disadvantage?
People with less resources cannot afford the added value of experience.
People with lots of resources will not be interested in experiences.
3
Emotional branding increasingly appeals to what?
the wallet
the senses
the media
the masses
4
In the experience economy what have experiences added value to...?
potatoes, chips and chip shops
commodities, goods and services
brands, ads and posters
things in general
5
Interactivity makes products more...
afforable
social
sensual
desirable
6
Christian Fuchs (2017) describes social media as...
A tool for democratic engagement
A platform for free expression
A marketing ideology
A space for community building
7
What does the OCEAN model refer to in the context of psychographic profiling?
A data encryption method
A personality trait model
A framework for analyzing oceanographic data
A marketing strategy for ocean-based products
8
What was the main ethical concern raised by the Cambridge Analytica scandal?
The creation of fake news
The monopolization of social media platforms
The misuse of user data for political manipulation
The exploitation of child labour
9
Who are the authors of The Experience Economy?
Twine and Philmore
Beck and Smith
Pine and Gilmore
Wine and Cheeseman
10
What is the "surveillant assemblage" as described by Haggerty and Ericson (2000)
The integration of multiple surveillance systems to monitor individuals
A system of physical surveillance cameras
A government-led initiative to protect privacy
A social media feature for tracking friends
11
According to Toffler, what would the "sole output" of these industries consist of?
Experiences
Added value
Extraordinary Services
Pre-programmed experiences
12
Which of the following is
NOT
a trait that Facebook Likes can predict, according to Kosinski et al.
Sexual orientation
Political views
Intelligence
Blood type
13
What primary method did Cambridge Analytica use to collect data?
Using public records
Hacking into Facebook servers
Purchasing data from third-party vendors
Paying users to take personality quizzes
14
Emotional branding produces experiences that users really...
can afford...
desire...
break easily...
need...
15
Who originally referred to the experience industries in 1970
Nigel Thrift
Alvin Toffler
Dave Gilmour
Greg Pine
16
There are four questions in the exam?
False
True
17
Norman says cognition assigns what to experiences.
value
money
brains
meaning
18
You answer two exam questions only
False
True
19
Who originally referred to the experience industries in 1970
Dave Gilmour
Greg Pine
Alvin Toffler
Nigel Thrift
20
What does the X in UX stand for?
Xbox
Experience
Xmas
Xray
21
According to Sergio Zyman, what does emotional branding elevate?
Influence (to the realm of desire)
Need (to the realm of desire)
Quality (to the realm of desire)
Rationality (to the realm of desire)
22
Pine and Gilmore contend that the experience economy is more like [WHAT] than it is a Ford factory ?
A coffee shop
A Disney theme park
A movie set
A night club
23
The co-creation of a product design and brand is an example of ...
sensory design
interactive design
graphic design
collective design
24
Don Norman’s model of experience processing includes which of the following levels?
Visceral, Behavioral, Reflective
Sensory, Intellectual, Spiritual
Rational, Irrational, Subconscious
Cognitive, Emotional, Physical
25
According to Dallas Smythe (1981), what is the primary function of the "consciousness industry"?
To promote educational programs
To produce entertainment content
To create social media platforms
To commodify audiences and sell them to advertisers
26
According to cognitive science how are comparisons made in the mind?
dreams
external affects
internal representations
empathy
27
Norman says that the visceral level assigns what to an experience
respect
value
fun
meaning
28
What is the primary focus of emotional branding?
Quality
Relationships
Virality
Discounts
29
What is a main social media business model
Charging users add free subscription fees
Selling user data to advertisers so ads are targetted
Providing free educational content
Offering premium services at extra cost
30
How does Facebook's "Lookalike Audience" function do?
Creates virtual communities
Connects users with similar interests
Enables target ads based on matching user data
Promotes user-generated content
31
Don Norman says that ‘brands are all about...
fun
money
emotions
products
