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Media Literacy Terms Flashcards | StudBud
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Media Literacy Terms
Media Literacy Terms
27 terms
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StudBud Administration
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384 plays
Review of general literacy terms for 2201; 3201.
Flashcards
27 cards
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Questions
27
Answers
1
What is an item to be sold, serviced etcetera?
format
text
icon
product
2
What is an identifying symbol used to advertise an organization, event, product or service?
slogan
webpage
logo
icon
3
What term refers to a mental leaning or inclination?
stereotype
discrimination
prejudice
bias
4
What term defines the implicit or underlying message of a text?
theme
caption
icon
subtext
5
What strategy places products in plays, print etc. for financial gain?
product placement
gender appeal
white space
celebrity endorsement
6
What term describes the forms of public communication such as newspapers, bogs, websites?
commercials
media
product
logo
7
What response best shows a possible subtext of the image?
milk contains protein that's good for your daily nutrition
men are stronger than women, and better able to cope with emergencies.
8 grams of milk in every cup
the breakfast project is responsible for this ad
8
What term means the plan; goals to be achieved through advertising?
intent
subliminal
motivation
agenda
9
What term refers to breaking a text down into it's components for analysis?
deconstruction
construction
motive
endorsement
10
What media strategy is shown in this ad?
snob appeal
bandwagon
facts and figures
cute character
11
What term refers to the portion of a population, especially consumers?
caption
demographic
image
brochure
12
What term is used to define any sensory stimuli below a person's threshold of perception?
agenda
motive
subliminal
logical fallacy
13
What response best identifies the subtext of the ad?
the Rock is rescuing a cat from a tree
Milk contains important nutrients for your daily health
men are stronger than woman and are better equipped for emergencies
there are 8 grams of protein in a cup of milk
14
What term refers to the attempt to sway popular opinion through distortions of the truth?
propaganda
subtext
lead
bias
15
What is the introductory sentence in an article meant to grab the reader’s interest?
slogan
lead
motto
message
16
What is a message issued on behalf of a product?
subtext
caption
endorsement
poster
17
A representation of the external form of a person or thing in sculpture, painting, etcetera
script
deconstruction
image
connotation
18
What media strategy is shown here?
cute characters
gender appeal
shock appeal
plain folk
19
What term means media methods are used to communicate to thousands of people simultaneously?
bandwagon
mass media
product placement
commercial
20
What media strategy is used to associate a product with a desirable lifestyle?
gender appeal
celebrity endorsement
snob appeal
name calling
21
Which tool of persuasion implies that figures and statistics prove a point beyond dispute?
emotional appeal
bandwagon
plain folk
facts and figures
22
What media strategy uses of derogatory language when describing an enemy?
plain folk
name calling
facts and figures
shock appeal
23
What is a title or brief explanation appended to an article, illustration, poster?
caption
slogan
icon
motto
24
What media strategy is shown in this ad?
celebrity endorsement
facts and figures
testimonials
gender appeal
25
What media strategy is shown in this ad?
plain folk
name calling
celebrity endorsement
snob appeal
26
What is a website that contains an online personal journal?
headline
whitespace
blog
format
27
What media strategy is shown here?
emotional appeal
snob appeal
cute character
facts and figures
