E-commerce Marketing and Advertising Concepts

A _____ is a small text file that websites place on the hard disk of visitors’ client computers every time they visit.

______ is where the consumer compares available options/choices based on various factors.

Data Mining is the collection of firm’s transactional and customer data in single location for analysis by marketers.

Consumer behavior is the study of how individuals make decisions to satisfy their needs and wants.

A website serves as the foundation for any e-commerce marketing strategy.

Affiliate Marketing, Viral Marketing, and Lead Generation Marketing are the other types of Traditional Online Marketing

One of the factors Influencing the online purchasing decision is Convenience.

The following are Pricing Stategy except:

_ is placing visual or interactive ads online or platforms to increase brand visibility and drive traffic.

E-mail Marketing is a form of marketing that directly email the targeted customers to make them aware of new services.