Argument Persuasion Vocab

uses the same word/words more than once for emphasis

powerful language

uses endorsements from a celebrity or satisfied customer

appeal that implies regular, ordinary people would use a product or are on "our side"

pathos:relies on feelings rather than facts or evidence

ethos: taps into people's values or morals

conclusions drawn from too little evidence

a brief argument that negates objections to a claim

connects a product or candidate with a positive image or idea

logos: appeals to logic or reasoning

an error in common reasoning

the writer's position on an issue

uses similar grammatical or sentence structures to express ideas equal in importance

appeal that taps into people's desire to belong or be part of a group

a statement of a belief or feeling that cannot be proved

uses words with very positive or negative connotations

correct reasoning drawn from well supported evidence

attempts to change someone's opinion

explains what someone believes

a statement that can be proved

evidence in the form of facts, statistics, examples, etc