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Media LiteracyII_Journalism Flashcards | StudBud
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Media LiteracyII_Journalism
Media LiteracyII_Journalism
27 terms
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StudBud Administration
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9 plays
#medialiteracy #media #advertisements
Flashcards
27 cards
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Practice quiz
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Questions
27
Answers
1
The purpose of the following ad is to appeal to the audience's interest in -
athletics
good health
family
bargains
2
The purpose of this ad is to appeal to the audiences interest in -
good health
celebrities
good bargains
appearances
3
The purpose of this ad is to appeal to the audience's interest in -
good health
good bargains
athletics
appearance
4
How does the visual image in the ad reinforce the ad's message?
shows a celebrity using the product
uses small print to deemphasize the negatives of the product
it conveys humor through juxtaposition of images
uses charts/graphs
5
This Lucky Charms advertisement is aimed at which specific audience?
kids
teenagers
athletes
adults
6
How does the text in the ad reinforce the message?
presents the positive effects of using the product
uses facts to support claims
uses puns, allusions, or suggestive language
compares the product to an inferior product
7
This advertisement uses logos to appeal to it's audience.
True
False
8
What audience is this advertisement designed to appeal to?
babies
athletes
children
parents
9
How does the text in the ad reinforce the message?
it compares the product to an inferior product
uses puns, allusions/suggestive language
uses statistics/facts to support claims
repeats the name of the product
10
The following Lucky Charms advertisement is directed towards which specific audience?
teenagers
kids
fathers
all people
11
The purpose of this ad is to appeal to the audience's interest in -
athletics
celebrities
traveling
appearance
12
How does the visual image in the ad reinforce the message?
uses small print to deemphasize negatives of the product
shows a celebrity using the product
uses graphs and charts
conveys humor through juxtaposition of images
13
This advertisement uses an allusion to reinforce the message.
true
false
14
The purpose of this ad is to appeal to the audience's interest in -
facts that support a product
good health
celebrities
finding a bargain
15
The following advertisement is aimed at which specific audience?
obese people trying to lose weight
young children
female athletes
mothers
16
The following advertisement uses facts to persuade it's audience:
True
False
17
The following advertisement was designed to appeal to babies.
False
True
18
The purpose of this ad is to appeal to the audience's interest in -
good health
celebrities
good bargains
appearance
19
How does the text in this ad reinforce the message?
uses puns, allusions, or suggestive language
repeats the name of the product
compares the product to an inferior product
uses statistics/facts to support claims
20
How does the visual image in the ad reinforce the message?
uses small print to deemphasize negatives of the product
uses charts/graphs
has a stark contrast between image and background
conveys humor through juxtaposition of images
21
This advertisement uses which of the following persuasive techniques?
ethos
pathos
logos
ethos, pathos, and logos
22
The following advertisement is aimed at which specific audience?
children and teens
parents
athletic men
people who travel a lot
23
What audience is this advertisement designed to appeal to?
children
teens
people who travel a lot
parents
24
How does the visual image in this ad reinforce the message?
shows a celebrity using the product
it uses charts/graphs
it conveys humor through juxtaposition of images
uses puns, allusions/suggestive language
25
Which of these appeals is used in this ad?
logos
ethos
pathos
26
What audience is this advertisement designed to appeal to?
young adults
teenagers
married couples
parents
27
This advertisement uses a pun to reinforce the message.
True
False
