Marketing - Price

Pricing strategy when Co. keeps prices low to focus on affordability:

Law of Supply: As price increases, supply:

Which of the following is not an advantage to offering credit?

If your company's objective is to increase profits, a _______ price should be charged.

Which of the following is not a way to "increase price without increasing price"?

This pricing strategy sets a high price initially, then slowly lowers the price over time.

Which of the following would not be a price inelastic product?

A flexible pricing policy allows customers to:

The point where the supply and demand curves meet is called:

A student discount at the movies at the movies is an example of:

The equilibrium point tells you:

Law of Demand: As price increases, demand:

A "buy 2 get 1 free" strategy is an example of:

Time based pricing - cheaper prices are charged when:

With this strategy, the price set is high to reflectthe exclusiveness/quality of the product.

This pricing strategy gives customers price incentives for being loyal.

This pricing strategy sets a low initial price and then increases the price over time.

Co. charges 1 price for a package of several products that is "lower" than each item separately

Price Inelastic Products – an increase in price causes a _________________ % fall in demand.

The company adds the desired amount of profit to the cost of producing the product.

Used for products that areused together – base product is reasonable, “refill” is expensive

If a company's objective is to increase sales or market share, it should charge a ______ price.

Original product reasonably priced,but add-ons are necessary or desirable.

Coupons in the newspaper are an example of:

Charging different prices for base model, mid model, and premium model in a line:

$99 is charged rather than $100 because: