CIW Social Media Strategist Lesson 1 Part 1 Vocabulary

The number of comments per post on a social media channel

A symbol created by a Twitter user to start a keyword

Posts on this are very short, less than 280 characters

How long content exists or can be accessed

User who watches other users' activities but rarely participates.

The number of times within a certain period that a content item is published in the media.

Applause rate is the number of shares per post

Distribution is the number of places a content item is made available.

User who often responds to content posted by others

An avatar is a programming language for web pages

Actual number of users who access a content item.

A 2D or 3D simulated environment where multiple users can interact at the same time.

An influencer is a user who has the power to sway or persuade others on social media.

Potential audience for a piece of content.

User who views and shares content but doesn't create original content.

Number of shares per post on a social media channel

Markup language used to store, describe, and share data on the web

How fast content is created & distributed

The number of timesa piece of content is displayed

A user who creates original content