MP#3 Have We Met?

You want a horse and have saved enough money to buy one soon. In marketing terms you are a

Geographic segmentation is dividing the market by where customers are

Targeting men age 55-65 who earn over $150,000 a year is what type of segmentation

When examining a market, marketers primarily notice its

Today's customers are not influenced by mass marketing alone because they are more

Marketers divide their markets by grouping customers according to their

Customer characteristic that reflects where customers fit in the day to day buying routine is

To buy a product, customers in a market must first

Sorting customers by physical and social characteristics

Mass marketing is not a precise a ___ marketing

Mass marketing seeks to appeal to the

Focusing all marketing efforts toward one group such as college students is ___ marketing

Market segmentation is about dividing the market into ___ groups

When marketers sort customers psychographically they divide them by

The same person can be in more than one

When the total market is divided, one of its groups is called a market

Predicting why special events result in higher demands for chocolate candy

A target market is