Social media

Question 1

What is the main characteristic of a "closed group" on Facebook?

Accepted Answer

Only members can see posts and request access is required

Question 2

What is the term for promoting a specific post on social media to reach a wider audience, often for a fee?

Accepted Answer

Boosting

Question 3

Which platform introduced the concept of "stories" that disappear after 24 hours?

Accepted Answer

Snapchat

Question 4

What does the term "shadow banning" refer to in social media?

Accepted Answer

Making a user's content less visible without notifying them

Question 5

Which of the following platforms is primarily geared towards professional networking and job searches?

Accepted Answer

Question 6

Which of the following is an example of "native advertising"?

Accepted Answer

An influencer promoting a brand without clearly stating it's an ad.

Question 7

Which social media platform has been most widely associated with the term "microblogging"?

Accepted Answer

Twitter

Question 8

Which platform faced scrutiny for its role in the Cambridge Analytica data scandal?

Accepted Answer

Facebook

Question 9

What does the abbreviation "UGC" stand for in the context of social media marketing?

Accepted Answer

User-Generated Content

Question 10

What is the most common purpose of using hashtags on social media?

Accepted Answer

To categorize and increase content visibility

Question 11

What is the primary role of an "influencer" in digital marketing?

Accepted Answer

To influence consumers’ purchasing decisions

Question 12

What does the term "engagement rate" measure on social media?

Accepted Answer

The percentage of users who interact with a post compared to total views

Question 13

What does the term "algorithmic feed" refer to in social media?

Accepted Answer

Posts organized based on user preferences and engagement

Question 14

Which of the following concepts refers to content that spreads rapidly, often through shares and retweets?

Accepted Answer

Viral content

Questions 14