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Marketing part 2 Flashcards | StudBud
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Marketing part 2
Marketing part 2
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1
The PLC stage in which a new product is first distributed and mad available for purchase
Maturity
Introduction stage
Born
Growth
2
Costs that do not vary with production or sales level
Experience curve
Fixed costs (overhead)
Total costs
Variable costs
3
READ THIS
Demand curve
Price curve
Value curve
Experience curve
4
The practice of using established brand names of two different companies on the same product
Line-extention
New product development
Partner branding
Co-branding
5
READ THIS
Product bundle pricing
By-product pricing
Product line pricing
Optional-product pricing
6
A detailed version of the new product idea stated in terms that are meaningful to the consumer.
Test marketing
Concept testing
Product concept
Idea generation
7
Temporarily pricing products below the list price, and sometimes even below cost, to increase short-run sales.
FOB-origin pricing
Promotional pricing
Zone pricing
Basing-point pricing
8
The amount of money shared for a product or service
Price
This is a robbery... give me your money
Customer value
Costumer
9
READ THIS
Growth
Fashion
KAWKAAWW AGAIINNNN
Fad
10
Setting a price for products that must be used along with a main product, such as toner cartridges for a printer.
By-product pricing
Product line pricing
Optional-product pricing
Captive-product pricing
11
The course of a product's sales and profit over its lifetime
Growth
Introduction
Maturity
Product life cycle
12
Extending an existing brand name to new forms, colors, sizes, ingredients, or flavors of an existing product category.
Store brand
Co-branding
Line extension
Brand extension
13
Adjusting prices in real time to fit individual customer needs, situations, locations, and buying behavior
Dynamic pricing
Uniform-delivered pricing
Personalized pricing
Zone pricing
14
The total financial value of a brand
Brand equity
Brand value
Store brand
Co-branding
15
The PLC stage in which a product's sales growth slows or levels off
Maturity
Death
Introduction
Decline
16
READ THIS
Product development
Test marketing
Business analysis
Commercialization
17
A measure of the sensitivity of demand to changes in price
Product line pricing
Market-penetration pricing
Price elasticity
Marketing-skimming pricing (price skimming)
18
Adding a standart markup to the cost of the product
Competition-based pricing
Cost-plus pricing (markup pricing)
Break-even pricing (target return pricing)
Demand curve
19
Costs that vary directly with the level of production
Variable costs
Fixed costs (overhead
Total costs
Cost-plus pricing (markup pricing)
20
READ THIS
Product life cycle
Team-based new product development
Customer-centered new product development
New product development
21
setting price based on buyers' perception of value rather then on the seller's cost
Value-added pricing
Customer value-based pricing
Cost-based pricing
Good value pricing
22
READ THIS
Basing-point pricing
FOB-origin pricing
Zone pricing
Uniform-delivered pricing
23
READ THIS
Allowance
Psychological pricing
Segmented pricing
Discount
24
READ THIS
Optional-product pricing
Market-penetration pricing
Captive-product pricing
Market-skimming pricing (price skimming)
25
READ THIS
Brand equity
Co-branding
Brand value
Interactive marketing
26
The drop in the average per-unit production cost that comes with accumulated production experience.
Competition-based pricing
Break-even pricing (target return pricing)
Total costs
Experience curve
27
Extending an existing brand name to new product categories
Brand extension
Co-branding
Line extension
Brand value
28
Setting prices for customers located in different parts of the country or world.
Basing-point pricing
Zone pricing
Geographical pricing
FOB-origin pricing
29
Read this
Test marketing
Commercialization
Product development
Concept testing
30
The sum of the fixed and variable costs for any given level of production
Variable costs
Total costs
Cost-plus pricing (markup pricing)
Experience curve
31
Prices that buyers carry in their minds and refer to when they look at given products.
Uniform-delivered pricing
FOB-origin pricing
Reference prices
Geographical pricing
32
Pricing in which the seller absorbs all or part of the freight charges in order to get or keep the desired business.
Dynamic pricing
Freight-absorption pricing
Zone pricing
FOB-origin pricing
33
Designing an initial marketing strategy for a new product based on the product concept.
Product development
Business analysis
Marketing strategy development
Test marketing
34
READ THIS
Value-added pricing
Cost-based pricing
Variable costs
Fixed costs (overhead)
35
READ THIS
Brand value
Interactive marketing
Internal marketing
Brand equity
36
Setting price to break even on the costs of making and marketing a product or setting price to make a target return.
Price elasticity
Break-even pricing (target return pricing)
Competition-based pricing
Costs-plus pricing (markup pricing)
37
The PLC stage in which a product's sales starts climbing quickly
Maturity
Fad
Decline
Growth
38
A currently accepted or popular style in given fields
KAWKAAWWWWW
Trend
Fashion
Fad
39
READ THIS
Zone pricing
Basing-point pricing
Uniform-delivered pricing
FOB-origin pricing
40
The chain that links customer satisfaction and profit for service firms with employee satisfaction
Service profit chain
Service variability
Service perishability
Internal marketing
41
Testing new product concepts with a group of target consumers to find out if the concepts have strong consumer appeal
Product concept
Idea screening
Business analysis
Concept testing
42
READ THIS
Personalized pricing
Freight-absorption pricing
Basing-point pricing
Dynamic pricing
43
Offering just the right combination of quality and good service at a fair price
Good-value pricing
Cost-based pricing
Value-added pricing
Fixed costs
44
A straight reduction in price on purchases during a stated period of time or of large quantities.
WHAT THE DUTCH LOVE
Discount
Segmented pricing
Allowance
45
The PLC stage in which a product's sales fade away
Maturity
Growth
Bye bye
Decline stage
46
READ THIS
Developing
New product
Idea generation
New product development
47
Setting a low price for a new product in order to quickly attract buyers and gain a large market share.
Product line pricing
Market-penetration pricing
Optional-product pricing
Product bundle pricing
48
READ THIS
Product development
Test marketing
Commercialization
Business analysis
49
Pricing that considers the psychology behind how customers evaluate price and value, not just the economics
Geographical pricing
FOB-origin pricing
Reference prices
Psychological pricing
50
The systematic search for new product ideas
Innovation
Idea screening
Crowdsourcing
Idea generation
51
The pricing of optional accessory products along with a main product
Captive-product pricing
Market-penetration pricing
Market-skimming pricing
Optional-product pricing
52
Selling a product or service at two or more prices, where the difference in price is not based on differences in costs.
Segmented pricing
Psychological pricing
Reference prices
Promotional pricing
53
Screening new product ideas to spot good ones and drop poor ones.
Marketing strategy development
Product concept
Idea screening
Concept testing
54
READ THIS
Basing-point pricing
Zone pricing
Uniform-delivered pricing
FOB-origin pricing
55
READ THIS
By-product pricing
Product bundle pricing
Optional-product pricing
Captive-product pricing
56
Attaching value-added features and services to differentiate a company’s offers and charging higher prices
Variable costs
Customer value-based pricing
Cost-based pricing
Value-added pricing
57
READ THIS
Concept testing
Idea generation
Idea screening
Crowdsourcing
58
Adjusting prices continually to meet changing conditions and situations in the marketplace.
Freight-absorption pricing
Personalized pricing
Basing-point pricing
Dynamic pricing
59
READ THIS
Customer-centered new product development
Product life cycle
Team-based new product development
Product development
60
Introducing a new product into the market
Introduction
Concept testing
Commercialization
Testing trial
61
A brand created and owned by a reseller of a product or service
Co-branding
Private label
Line extension
Store brand
62
Setting prices based on competitors' strategies, prices, cost, and market offerings
Cost-plus pricing (markup pricing)
Demand curve
Break-even pricing (target return pricing)
Competition-based pricing
