Ethos, Pathos, Logos - Persuasive Techniques Review

Question 1

Hitler made out to seem like he is godlike/holy is an example of...

Accepted Answer

Deification

Question 2

Which technique uses a credible group of people to use their product?

Accepted Answer

Transfer

Question 3

An example of purr words is...

Accepted Answer

KFC's "It's finger-lickin good"

Question 4

Logos uses...

Accepted Answer

Blue, yellow, and green

Question 5

Propaganda is a means of convincing people...

Accepted Answer

All

Question 6

Repetition is used for...

Accepted Answer

Emphasis

Question 7

This is the opposite of the bandwagon approach...

Accepted Answer

Individuality

Question 8

The social media boom is an example of what technique?

Accepted Answer

Bandwagon

Question 9

A Rolls Royce, or any expensive car, commercial would use what type of appeal?

Accepted Answer

Snob Appeal

Question 10

A slogan is...

Accepted Answer

a short but memorable statement

Question 11

When politician attack one another, they are using what technique?

Accepted Answer

Both red and blue

Question 12

Who was the Greek philosopher who came up with ethos, pathos, and logos?

Accepted Answer

Aristotle

Question 13

Which technique is used as a scare tactic towards people?

Accepted Answer

Fear

Question 14

Pathos is the ______________ appeal.

Accepted Answer

Emotional

Question 15

Ethos refers to the...

Accepted Answer

credibility of the speaker

Question 16

Which technique leaves out the lies/problems?

Accepted Answer

Card stacking

Question 17

A funny commercial uses __________ so people remember it.

Accepted Answer

Humor

Question 18

Shaq participating in a General Insurance commercial is an example of what?

Accepted Answer

Celebrity spokesperson

Question 19

Vague words with no evidence (popular in politics) is what technique?

Accepted Answer

Glittering Generalities

Question 20

Which technique refers to people being an "average joe"?

Accepted Answer

Plain folk

Questions 20