Types of Propaganda

creating the impression everyone is doing it, or supports it, so should you: appeals to the conformist in all of us

A political party's slogan promises "a brighter future for all" without outlining specific policies or plans

An advertisement for home security systems shows a dramatization of a home invasion,

An ad for a popular energy drink shows large crowds of people enthusiastically drinking the product at a concert

celebrity endorsement of a philosophy, movement, or candidate

using personal attacks to distract from the real issues or ties a person/cause to a largely perceived negative image

using symbols or images that evoke emotion to something unrelated

A candidate argues that because their opponent once made a mistake, they are unfit for office

A company argues that because their product is the most expensive, it must be the best quality

A politician gives a speech wearing casual clothing, emphasizing portraying themselves as one of common people

A celebrity endorses a particular brand of clothing, implying a reg person can have the same style and succes as them

A politician is pictured eating at a local diner with everyday citizens, emphasizing their relatability

use of everyday images and language to appeal to the common people

A former colleague of a candidate speaks in a campaign ad, praising the candidate's leadership abilities

tries to argue from A to B, but bc it contains hidden assumptions/ factual irrelevancies, reaches an invalid conclusion

A company promotes its new skincare product by highlighting all the positive reviews while ignoring any neg feedback

A political campaign selectively presents statistics and data to highlight their accomplishments while ignoring negative

A famous athlete endorses a particular brand of sports equipment, claiming that using the product helped them win

using vague sweeping statements that appeal to the people but don’t convey any specific information

present a dreaded outcome and usually follow it up with the kind of behavior needed to avoid that horrible event

one candidate refers to their opponent as a "crook" or a "liar" to discredit them without providing evidence.

A political party labels their opponents as "traitors" or "enemies of the state" to undermine their credibility

Saying "Join the winning team!" to create the impression that supporting the candidate is the popular choice

A campaign ad warns of the dangers of crime, suggesting that only their candidate's policies can keep them safe

presenting facts, statistics, other evidence only supporting one side of an argument