Sports Marketing - Ch. 4

Question 1

Marketers in the United States have found many opportunities to connect with Hispanic Americans.

Accepted Answer

True

Question 2

The World Travel & Tourism Council reports that 3% of the world's gross domestic product is related to travel & tourism.

Accepted Answer

False

Question 3

__________ is the theft of copyrighted material.

Accepted Answer

Piracy

Question 4

What amendment to federal education law prohibits discrimination against females in school sports?

Accepted Answer

Title IX

Question 5

One of the best strategies for growing a sports or entertainment business is to avoid differentiation.

Accepted Answer

False

Question 6

Responsible travel to natural areas that conserves the environment & sustains the well being of the local people is?

Accepted Answer

ecotourism

Question 7

Which of the following is determined by the multiplier effect?

Accepted Answer

the indirect economic impact

Question 8

The total of new spending resulting from an attraction or event is referred to as __________.

Accepted Answer

the direct economic impact

Question 9

The International Olympic Committee selects which country will host the World Cup.

Accepted Answer

False

Question 10

People who speak many languages are called __________.

Accepted Answer

polyglots

Question 11

The National Football League often seeks out players from Latin America.

Accepted Answer

False

Question 12

Which company has been working 2 provide social media 2 people in developing countries who lack access to smartphones?

Accepted Answer

Facebook

Question 13

Marketing decisions are based upon industry trends.

Accepted Answer

True

Question 14

The shared history, beliefs, customs, and traditions of a group of people is referred to as globalization.

Accepted Answer

False

Question 15

Playing in the World Cup can have a minor financial impact on a nation's soccer industry.

Accepted Answer

False

Question 16

Which annual music business convention showcases culturally diverse music from around the world?

Accepted Answer

South by Southwest Music Festival (SXSW)

Question 17

The industry trend for soccer indicates a growing audience interest.

Accepted Answer

True

Question 18

Six Flag theme parks are generally considered the world standard.​

Accepted Answer

False

Question 19

When an event has __________, the number of opportunities for men and women is roughly the same.

Accepted Answer

gender equity

Question 20

The marketplace in North America has become less culturally diverse.

Accepted Answer

False

Questions 20