What approaches to the control of mass media see the media as an ideological state apparatus?

The Hegemonic and Instrumentalist approaches

What are some of the pessimistic views of the 'new media'?

That it digitally divides people, That it lacks regulation, That it undermines relationships and communities

What does the cultural effects model suggest?

The media slowly brainwashes people over time

What is the postmodernist view of the media

Our view of reality is formed through media imagery

What is 'media imperialism'?

The view that the media is westernising other cultures

What does the Two-step model suggest?

People are influenced by 'opinion leaders'

What is the dominant ideology?

The ideology held by the dominant class in society

What does the interpretivist selective filtering approach suggest?

People are selective with how they consume/react to media

a set of values and beliefs held by a social group

What does the uses and gratifications model suggest?

That people use the media to their own interests

What does the term 'global village' mean?

Media collapsing space and time barriers in communication

What is some evidence in favour of the Hypodermic syringe model?

The amount of money companies spend on advertisement, Copy cat crimes

What is high culture?

Set apart from everyday life, something to be respected

What is the Hawthorne effect?

Test subjects become aware and change their behaviour

What is popular culture?

Everyday culture aimed at popular tastes, Simple, undemanding, easy-to-understand entertainment

What does the term 'mass media' refer to?

Institutions and organisations concerned with communication, Newspapers, movies, television shows, news, magazines, Technology involved in communicating with large audiences

What is the definition of an ideological state apparatus?

An agency which spread and justifies the dominant ideology

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Sociology Chapter 3 mass media quiz 1

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Questions 27

Answers

1
What approaches to the control of mass media see the media as an ideological state apparatus?
The Instrumentalist and Two-step approaches
The Hegemonic and Instrumentalist approaches
The Pluralist and Instrumentalist approaches
The Hegemonic and Uses and Gratifications approaches
2
What is the philosophical underpinning of the hegemonic approach?
Postmodernism
Neo-Marxism
Marxism
Interventionism
3
What are some of the pessimistic views of the 'new media'?
That your voice will not be heard over everyone else
That it digitally divides people
That it lacks regulation
That it undermines relationships and communities
4
In which approach to the control of the mass media do owners only persuade what on the news?
The instrumentalist approach
The Hegemonic approach
The Pluralistic approach
The Hypodermic Syringe model
5
In which approach to mass media control do the owners of the media have complete control?
The Uses and Gratifications model
The Instrumentalist approach
The Pluralist approach
The Hegemonic approach
6
Which phrase does NOT describe new media?
Interactivity
Digitality
Virtuality
Uniform messages
7
What does the cultural effects model suggest?
The media pick on certain people in society
The media slowly brainwashes people over time
The culture has an effect on the news
That Marxism isn't accurate
8
What is the postmodernist view of the media
It should be deconstructed like lattes in Melbourne
The bourgeoisie control the media
Truth is subjective therefore media is irrelevant
Our view of reality is formed through media imagery
9
What is 'media imperialism'?
The view that the media is taking control of the government
The view that the media uses imperial units of measurement
The view that the media is taking over the world
The view that the media is westernising other cultures
10
What phrase does NOT describe traditional media
Screen-based
Mass circulation newspapers
Terrestrial TV
uniform messages
11
What does the Two-step model suggest?
People are influenced by 'opinion leaders'
News is filtered through the opinion of the journalists
The media manipulates us in two steps
Neil Armstrong actually took two small steps for mankind
12
What is the dominant ideology?
The ideology held by the media
The ideology held by the dominant class in society
The ideology that wins over competing ideologies
The ideology held by the military
13
What does the interpretivist selective filtering approach suggest?
People are unthinking passive robots
People are selective with how they consume/react to media
The media spreads the dominant ideology
People are active and critical thinkers
14
What is an ideology?
plural for a set of ideas
Marxism
Media driven
a set of values and beliefs held by a social group
15
What does the uses and gratifications model suggest?
The media is an ideological state apparatus
The people are unthinking passive robots
The media manipulates the audience to their gratification
That people use the media to their own interests
16
What does the term 'global village' mean?
Media collapsing space and time barriers in communication
Media taking over the world
Media empowering even the smallest village to be global
Media bringing people together
17
In what approach to the control of the mass media does the news get tailored to the audience?
The Pluralistic approach
The instrumentalist approach
The Hegemonic approach
The Two-step model
18
What is some evidence in favour of the Hypodermic syringe model?
Propaganda
The amount of money companies spend on advertisement
It has a cool name
Copy cat crimes
19
What is high culture?
Culture of the sky
Culture of high rise buildings
Set apart from everyday life, something to be respected
Something that every culture aspires to
20
What is the Hawthorne effect?
When someones goes crazy because of the media
What happened to AFL after Hawthorne had their three-peat
When Journalists change their story due to societal pressure
Test subjects become aware and change their behaviour
21
What is popular culture?
Something set apart from everyday life
Everyday culture aimed at popular tastes
Simple, undemanding, easy-to-understand entertainment
Culture formed around pop music
22
What does the term 'mass media' refer to?
Institutions and organisations concerned with communication
A form of media that weighs a lot
Newspapers, movies, television shows, news, magazines
Technology involved in communicating with large audiences
23
What two categories is media often divided into?
Classical and Modern media
Traditional and New media
Industrialist and Modernist media
Old and Contemporary media
24
What is the definition of an ideological state apparatus?
An agency which manipulates the people into submission
The media
An agency which spread and justifies the dominant ideology
Social media
25
In 2007, what percentage of 'tweens' were using social media in 1st world countries?
67%
12%
43%
96%
26
What role does the audience play in the Hypodermic Syringe model?
Ideological state apparatuses
The lead role
Well informed and active members of society
Unthinking passive robots
27
What is the philosophical underpinning of the instrumentalist approach?
Marxism
Interventionism
Neo-Marxism
postmodernism

Sociology Chapter 3 mass media quiz 1 Flashcards | StudBud