What is mass production?

use of technology and assembly lines to make large quantities of products

When did new opportunities in marketing start to occur for women and minorities?

during the marketing orientation era

What is distribution?

the process of getting products to consumers

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Marketing Lesson 1-6

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History of Marketing

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Questions 15

Answers

1
What is mass production?
the use of channel management and distribution to deliver products
use of technology and assembly lines to make large quantities of products
the use of promotion and advertising
the use of branding and persuasion to communicate with customers
2
What did companies focus on during the Industrial Revolution?
communication and branding
production and distribution
research and pricing
promotion and advertising
3
What is production?
delivery of usable goods
creation of usable goods
branding of products and services
promotion of products and services
4
What is the main difference between marketing today and marketing that took place more than 30 years ago?
the use of technology
the use of distribution channels
the use of promotion
the use of mass production
5
What word means the same as a brand?
reputation
promotion
distribution
competition
6
When did businesses start to create departments focused solely on marketing and promotion/advertising?
1900s-1940s
1950s-1960s
1990s-2000s
1700s-1800s
7
Which of the following is a marketing function?
competition
customer service
mass production
management
8
When were marketing concepts first used?
after the 19th century
during the 19th century
during the 18th century
before the 18th century
9
What century did companies start to focus mostly on production and distribution?
20th century
17th century
15th century
18th century
10
What most influenced marketing in the 1990s?
consumer demand
mass production
global distribution channels
world wide web
11
During which era did businesses begin to focus more on communication, persuasion, and branding?
the mass production era
the sales orientation era
the media promotion era
the marketing orientation era
12
When did new opportunities in marketing start to occur for women and minorities?
during the modern-day era
during the marketing orientation era
during the sales orientation era
during the generation-y era
13
What most led to competition among businesses?
an increase in brand awareness
an increase in mass production
an increase in distribution channels
an increase in consumer demand
14
Which one is a form of promotion for a business to tell customers' of their products and services
advertising
competition
planning
internet
15
What is distribution?
the increased demand for products
the mass production of products for consumers
the process of getting products to consumers
the strategic pricing of products

Marketing Lesson 1-6 Flashcards | StudBud