Intertextuality & Advertising

Question 1

Bonus Question: Name the specific intertextual links in the image.

Accepted Answer

Famous poet + "Bohemian Rhapsody"

Question 2

The above image is an example of what type of intertextuality

Accepted Answer

Parody

Question 3

What does 'text' in intertextuality refer to?

Accepted Answer

Newspapers, Books, Films, Advertisements

Question 4

What does intertextuality mean?

Accepted Answer

Texts and their meanings are shaped by others.

Question 5

Which of the following is not a type of intertextuality?

Accepted Answer

Metaphor

Question 6

What is the intertextual reference in this Simpsons episode?

Accepted Answer

X-Files

Question 7

What is the intertextual reference in this Levi's commercial?

Accepted Answer

Humpty Dumpty

Question 8

Allusion can be defined as:

Accepted Answer

Reference to a person, event, place or text within a text.

Question 9

Which part of the word 'intertextuality' means to cross boundaries or borders?

Accepted Answer

Inter

Question 10

Intertextuality in advertising can utilise which of the following

Accepted Answer

Knowledge of celebrities and historical figures, Knowledge of other advertisements

Question 11

Why are 'Romeo and Juliet' and 'Twilight' examples of intertextuality?

Accepted Answer

They come together against the odds, They come from opposing families.

Question 12

A particular group at which a product such as a film or advertisement is aimed is known as

Accepted Answer

Target Audience

Question 13

What does appropriation mean?

Accepted Answer

Adapting, reusing or re-interpreting a text.

Question 14

What does AIDA stand for?

Accepted Answer

Attention, Interest, Desire, Action

Questions 14