How can you define a behaviuor?

implies the actions or conduct of an individual towars other person

Hollywood Health and Society

embed health messages in storylines of TV shows

What are the key components of ABC model of behaviour?

affective, behavioural, cognitive

The stages of behaviour change of Prochaska and DiClemente are

precontemplation, contemplations, preparation, action, maintenance

Positive emotion campaign in social marketing

inspire people to act and change the behaviour

Using the fear factor in social marketing campaigns

motivates people to adjust the behaviour

How can you define an attitude?

person's mental tendency, responsible for the way you think and feel

Soap operas can be used as a social marketing tool to

set positive examples and inspire to change the behaviour

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Social Marketing concepts, features and influencers

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Questions 10

Answers

1
Prochaska and DiClemente behavioural change cycle consits of
6 stages
5 stages
4 stages
2 stges
2
How can you define a behaviuor?
confidence, faith or hope in someone or something
what you think or feel about something or someone
implies the actions or conduct of an individual towars other person
the reason for which something is done
3
Hollywood Health and Society
ingnore the importance of social change
embed health messages in storylines of TV shows
do not care about effectiveness of their TV shows
promote risky behaviours
4
What are the key components of ABC model of behaviour?
affective, behavioural, cognitive
attitude, intention, behaviour
affective, motivational, cognitive
capability, opportunity, motivation
5
The stages of behaviour change of Prochaska and DiClemente are
precontemplation, contemplation, preparation, action
ready, steady, go!
precontemplation, motivation, preparation, action, maintenance
precontemplation, contemplations, preparation, action, maintenance
6
Positive emotion campaign in social marketing
inspire people to act and change the behaviour
an attempt to encourage compliance behaviour
an attempt to change the behaviour
more feasible and convincing
7
"There is no one theory or model that will fit exactly the issue and target group" was claimed by
Jeff French
Nancy Lee
Phillip Kotler
Alan Andreasan
8
Using the fear factor in social marketing campaigns
makes everybody change the behaviour
has less positive effect
motivates people to adjust the behaviour
is a strong motivator and keeps the attention
9
How can you define an attitude?
trust, faith, or confidence in (someone or something)
the reason for which something is done
ability to see, hear, or become aware of something
person's mental tendency, responsible for the way you think and feel
10
Soap operas can be used as a social marketing tool to
set positive examples and inspire to change the behaviour
bring positive emotions
convey a social message and change the behaviour
convey a social message

Social Marketing concepts, features and influencers Flashcards | StudBud