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Ch 8 & 9: Revenue Streams for Artists, Promoters, and Organizers Flashcards | StudBud
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Ch 8 & 9: Revenue Streams for Artists, Promoters, and Organizers
Ch 8 & 9: Revenue Streams for Artists, Promoters, and Organizers
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Flashcards
20 cards
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Practice quiz
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Host live
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Questions
20
Answers
1
Which company is the leading global concert promoter as of 2024?
GoldenVoice
Ticketmaster
LiveNation
AEG
2
What is the primary source of revenue for live performances by artists?
Ticket Sales
sponsorships and endorsements
streaming
Merchandise
3
What must be secured before livestreaming a concert?
Copyright and licenses
Instagram ads
soundcheck footage
Streaming platform’s stock
4
Which definition belongs to endorsements?
More personal and link an artist to a specific product or service
More general association with a brand
5
Food and beverage revenue is normally shared with the artist.
False
True
6
Which artists are most likely to land endorsements with companies like Fender or Roland?
Superstar artists at major festivals
Cover bands
Artists with 5k streams
New garage bands
7
Who typically runs concessions and car parking for concerts?
the promoter
directly through the venue
a third-party company
the artist
8
What does a concert 'guarantee' allow artists to do?
avoid rehearsal
Pay for touring costs ahead of time
Skip Taxes
record new music
9
What is one issue with secondary ticketing markets?
They reduce venue sizes
They fund artist endorsements
They give away free tickets
They attract media and fan scrutiny
10
Which platform was mentioned as a livestreaming service used by artists like Billy Strings?
Twitch
Youtube
Soundcloud
nugs.net
11
What is a common low-cost, high-profit merch strategy for emerging artists?
Basic logo t-shirts
Limited-edition shoes
Tour posters
selling CDs
12
What is one major result of the live music boom pre-pandemic?
Rising artist salaries
Increased investment from private equity and VC firms
Increased music piracy
Decline in ticket prices
13
Sponsorships and endorsements provide a cash flow for artists.
True
False
14
How much does it cost to livestream a Billy Strings concert on nugs.net?
$24.99
$9.99
$14.99
$19.99
15
What is a 360 or Multi-Rights Deal?
A discount on concert venues
An artist pays for their own tour
When an artist owns all their masters
Record label gets a share of multiple revenue streams
16
What’s one reason venues outsource car parking to third parties?
Artists demand free parking
They lack the equipment and experience
They want more ad revenue
It's illegal to manage it themselves
17
Why is scarcity an effective strategy in merch sales?
It encourages immediate purchases
It makes fans wait to buy
It increases design options
It reduces storage costs
18
What’s a potential downside of offering too many merch options?
It violates endorsement contracts
Artists have to pay copyright fees
Fans get overwhelmed and don’t purchase
It lowers merch quality
19
What is the gross potential of a concert defined as?
Food + beverage profits
Total number of fans on social media
Artist’s total merch sales
Ticket price × venue capacity
20
If an artist sells fewer tickets than expected, what happens to the guarantee?
It’s reduced proportionally
The artist still receives it
It’s canceled
It turns into store credit