Marketing Test #3 Review

A ________ is often used to illustrate the position of a firm's products or brands in consumers' minds.

Frank likes chips and will find his favorite brand. His brother also like chips but doesn't care about the brand.

All of the following are benefits of new product development to a firm except

Shoes are typically a(n) ________ good, with consumers often spending time comparing alternatives.

When Pat shops for soda, she always buys Diet Coke. This is an example of

All of the following are considered an important function of labels on products and packages except

It is almost impossible to watch a sporting event on television without seeing Nike's swoosh, which is Nike's

All of the following are included in the four product life cycle stages except

Psychographic segments include an understanding of:

During the __ stage of the PLC, firms either go for niche t segment or exit market.

A __ is a group of items that consumers tend to use together or think of as part of a group of similar products.

Firms that use the same brand name for new products can spend less on marketing costs for the new product because

One important purpose of a brand is to

A benefit of a differentiated targeting strategy is that it allows the firm to diversify its business and _____

Toothpastes promise various results, such as whiter teeth, protection against gum disease, or tartar control. This is __

AARP targets consumers living in Texas who are over age 65. AARP is using ________ segmentation.

All are reasons for the high failure rate of new products except

All of the following are reasons why a firm would eliminate an item in a product line (reduce your product line)  except

The complete set of all products offered by a firm is called its

George doesn't have a cell phone and would probably be considered a(n) ___ in the diffusion of innovation process.

When Subway comes up with a new sandwich for its restaurants, it often markets it in a few outlets. This is:

The process by which the use of a new product or service spreads throughout a market group is referred to as

During this stage of the PLC, profits and sales rise rapidly, and most adopters are characterized as early majority.

Kellogg's marketing communications about its Fruit Loops cereal almost exclusively to kids. This is __ segmentation

For products like salt, which provide the same benefit for all consumers, marketers should probably use a __ strategy.

Which of the following is the best example of a family brand?

VALS is the most widely used ________ segmentation tool.

One of the difficulties in running a clothing company is the need to have significant ___, a large number of products.

You might not realize that Old Spice and Iams pet products are made by the same company. These are:

Ads often use images of young people enjoying themselves on a beach. These appeal to consumers' __, "be like me"

When Dr. Putt invented his Eye-Over-the-Ball (EOB) golf putting device, he knew during the introductory stage

Marketers selling consumer staples know that most customers do not spend much time searching or comparing. These are:

Kellogs, Addidas, and Sony are considered famous _____ brands because they are owned and managed by the manufacturer.

All of the following groups are included in the diffusion of innovation curve except

A differentiated targeting strategy can allow a firm to obtain a bigger share of the overall market; this strategy

Ryan wants to sell website services to soldiers in Afghanistan. This segment might have problems with being:

Karen has identified four potential market segments for her cleaning service. All of these are important, except:

When microwaves were new, they cost over $300 and were huge. Brenda and Bart waited until cheaper and most had one.

__ involves defining the marketing mix so target customers have a understanding of product in relation to competitor.